Changes to Panel Weighting from November 2011

TAM Ireland and its Technical Committee have agreed with Nielsen Television Audience Measurement updates to the weighting structure to come into place on November 1st.

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New Universes from September 2011

These are the new universes for key audiences which will apply from September 1st 2011 and remain in place until December 31st 2011. Nielsen TV Audience Measurement will circulate a detailed listing covering reception types etc.

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TAM Ireland news May 2011

TAM Ireland and Nielsen TAM have agreed to commission RSMB to review proposed changes to the Panel Controls and viewing trends among younger adult audiences

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New universes from May 2011

These are the new universes for key audiences which will apply from May 1st 2011 and remain in place until August 31st 2011.

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New universes from January 2011

These are the new universes for key audiences which will apply from January 1st 2011 and remain in place until April 30th 2011.

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Correct notation for Nielsen TV viewing data.

Following these procedures will benefit all users and ensure clarity of communication.

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Time Shifted Viewing (TSV): Effect on viewing

A key enhancement to the new Nielsen TV Audience Measurement service to be introduced from September 2010 will be the ability to measure Time Shifted Viewing (TSV).

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New universes from September 2010

These are the new universes for key audiences which will apply from September 1st 2010 and remain in place until December 31st 2010.

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Check out our Latest eZine - July 2010

Check out our latest eZine focusing on: The principal enhancements to service, Time Shifted Viewing (TSV) and Data Delivery Schedule.

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TAM Ireland Kicks Off New Era in TV Audience Research

TAM Ireland today announced details of the new television audience measurement system, to be introduced in the Republic from September 1st of this year.

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More people watching more TV

June 2010 saw 7.7% more people* watching TV than the same period last year, increasing to just under 3 million viewers (2,986,000) tuning into TV in any one day.

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Panel expansion and installation of new meters

The new contract with Nielsen TV Audience Measurement calls for an installed panel of 800 homes from September 1st 2010.

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Welcome to TAM Ireland

Multi Total Weekly Consolidated Viewing Summary - Click to view

Reported date(s): 09-01-2011 - 15 - 01 -2012

Panel Type Audience Day Part
Multi (Total) *Individuals All Dayparts
Channel\Variables Reach % Share
Total TV 91.8 100.00
RTÉ One 80.5 21.90
RTÉ Two 68.7 5.62
BBC1 55.4 5.33
BBC2 43.1 2.92
UTV 38.1 3.36
Channel 4 45.7 2.64
Sky 1 33.6 1.58
Sky News 22.2 0.81
Sky Sports 1 10.7 0.93
Sky Sports 2 6.8 0.29
MTV 15.5 0.35
Nickelodeon 10.4 0.51
TG4 39.7 1.32
Comedy Central 22.3 0.80
TV3 71.3 10.40
E4 24.9 0.72
Setanta Ireland 13.3 0.25
3e 35.0 1.14
Sky Living 21.6 0.89
Nick Jr 8.0 0.70
Sky Sports News 14.6 0.81
Comedy Central +1 15.3 0.44
E4 +1 12.0 0.26
E! Entertainment 10.3 0.31
Discovery Ireland 14.5 0.54
Comedy Central Extra 8.8 0.29
Universal Channel Ireland 7.0 0.31
Sky Atlantic 6.2 0.23
Other 87.2 34.33
Source: TAM Ireland Ltd/Nielsen TAM, Consolidated data.

National Weekly Consolidated Viewing Summary - Click to view

Reported date(s): 09-01-2011 - 15-01-2012

Panel Type Audience Day Part
National *Individuals All Dayparts
Channel\Variables Reach % Share
Total TV 92.0 100.00
RTÉ One 81.8 24.68
RTÉ Two 70.2 6.67
BBC1 49.7 4.80
BBC2 38.5 2.62
UTV 34.1 3.02
Channel 4 41.0 2.37
Sky 1 30.2 1.43
Sky News 19.8 0.72
Sky Sports 1 9.6 0.84
Sky Sports 2 6.1 0.26
MTV 14.0 0.33
Nickelodeon 9.3 0.46
TG4 42.3 1.85
Comedy Central 20.1 0.72
TV3 72.2 11.68
E4 22.3 0.65
Setanta Ireland 11.9 0.23
3e 33.8 1.19
Sky Living 19.3 0.80
Nick Jr 7.1 0.62
Sky Sports News 13.0 0.73
Comedy Central +1 13.7 0.39
E4 +1 10.9 0.24
E! Entertainment 9.2 0.28
Discovery Ireland 13.1 0.49
Comedy Central Extra 8.0 0.26
Universal Channel Ireland 6.2 0.28
Sky Atlantic 5.6 0.21
Other 84.4 31.17
Source: TAM Ireland Ltd/Nielsen TAM, Consolidated data.

TAM Ireland Kicks Off New Era in TV Audience Research

Thursday 3rd June, 2010

New System to Measure Time Shifted Viewing

TAM Ireland today announced details of the new television audience measurement system, to be introduced in the Republic from September 1st of this year.

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An Introduction to Television Audience Measurement in Ireland

With an annual spend of over €200 million, the television advertising industry is a very important contributor to the Irish economy. With this in mind, TAM Ireland (Television Audience Measurement Ireland Ltd) was formed in 2007 to oversee an accurate and effective audience measurement system for the whole of the television advertising industry – namely those who work in the TV Broadcasting, Marketing and Advertising professions. These professionals rely on accurate, reliable and consistent TV audience data.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTE, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom, Setanta Ireland and Living) and the main Irish media buying agencies.

TAM Ireland commissions a specialist research company - Nielsen TV Audience Measurement - to carry out the actual measurement service. This service includes the provision of detailed information on the approximate number of people watching channels, programmes and advertisements at any given time. These viewing estimates are obtained from a panel of television-owning homes representing the viewing behavior for the Republic of Ireland as a whole. This panel is carefully selected to be representative of regions, gender, age, social class and other demographics and is, importantly, updated and checked on an on-going basis to ensure its accuracy.

Within this site, you will find further information on how TV viewing is measured in Ireland and the background and structure of TAM Ireland.