Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

15-34 yr olds - Infographic
15-34 yr olds - Infographic

15-34 yr olds - Infographic

Date: 16/06/2016 | Comments

Our final infographic in this series shows the strong relationship 15-34 yr olds have with TV. Read more »

The Grown Ups - 25-44 yr olds
The Grown Ups - 25-44 yr olds

The Grown Ups - 25-44 yr olds

Date: 31/05/2016 | Comments

In the latest of our series of infographics. this week we demonstrate the strong relationship between 25-44 yr olds and TV.Fo... Read more »

The Earners - ABC1 Adults
The Earners - ABC1 Adults

The Earners - ABC1 Adults

Date: 24/05/2016 | Comments

Check out our latest infographic for ABC1 Adults Read more »

Housekeepers with Kids - Infographic
Housekeepers with Kids - Infographic

Housekeepers with Kids - Infographic

Date: 09/05/2016 | Comments

Check out our infographic on the relationship between TV and Housekeepers with Children. There are more to follow for further... Read more »

We lrish love our TV – and that’s official!  Adults spend more than 24 hours every week viewing TV
We lrish love our TV – and that’s official!  Adults spend more than 24 hours every week viewing TV

We lrish love our TV – and that’s official! Adults spend more than 24 hours every week viewing TV

Date: 11/01/2016 | Comments

Official TAM Ireland/Nielsen figures for 2015 show TV viewing continues to dominate our leisure time with the average Irish a... Read more »

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