Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

Line up announced for TAM Ireland's Switched On Conference 2016
Line up announced for TAM Ireland's Switched On Conference 2016

Line up announced for TAM Ireland's Switched On Conference 2016

Date: 21/09/2016 | Comments

Register for this free event todayPlaces are booking up fast for the TAM Ireland Switched On Conference 2016 WhenOcto... Read more »

TV at the heart of Irish love affair with A/V content
TV at the heart of Irish love affair with A/V content

TV at the heart of Irish love affair with A/V content

Date: 30/08/2016 | Comments

Irish Television viewing measurement is internationally recognized Gold Standard research. It is based on actual viewing beh... Read more »

15-34 yr olds - Infographic
15-34 yr olds - Infographic

15-34 yr olds - Infographic

Date: 16/06/2016 | Comments

Our final infographic in this series shows the strong relationship 15-34 yr olds have with TV. Read more »

The Grown Ups - 25-44 yr olds
The Grown Ups - 25-44 yr olds

The Grown Ups - 25-44 yr olds

Date: 31/05/2016 | Comments

In the latest of our series of infographics. this week we demonstrate the strong relationship between 25-44 yr olds and TV.Fo... Read more »

The Earners - ABC1 Adults
The Earners - ABC1 Adults

The Earners - ABC1 Adults

Date: 24/05/2016 | Comments

Check out our latest infographic for ABC1 Adults Read more »

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