Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

The Earners - ABC1 Adults
The Earners - ABC1 Adults

The Earners - ABC1 Adults

Date: 24/05/2016 | Comments

Check out our latest infographic for ABC1 Adults Read more »

Housekeepers with Kids - Infographic
Housekeepers with Kids - Infographic

Housekeepers with Kids - Infographic

Date: 09/05/2016 | Comments

Check out our infographic on the relationship between TV and Housekeepers with Children. There are more to follow for further... Read more »

We lrish love our TV – and that’s official!  Adults spend more than 24 hours every week viewing TV
We lrish love our TV – and that’s official!  Adults spend more than 24 hours every week viewing TV

We lrish love our TV – and that’s official! Adults spend more than 24 hours every week viewing TV

Date: 11/01/2016 | Comments

Official TAM Ireland/Nielsen figures for 2015 show TV viewing continues to dominate our leisure time with the average Irish a... Read more »

Response to article in today's Irish Independent.
Response to article in today's Irish Independent.

Response to article in today's Irish Independent.

Date: 10/12/2015 | Comments

Response to article in today's Irish Independent Following the article in today’s Irish Independent we would like t... Read more »

Behaviour and Attitudes Wins Establishment Survey Contract to 2018
Behaviour and Attitudes Wins Establishment Survey Contract to 2018

Behaviour and Attitudes Wins Establishment Survey Contract to 2018

Date: 24/11/2015 | Comments

Following a competitive bid, TAM Ireland and Nielsen are delighted to announce that the incumbent, Behaviour and Attitudes, h... Read more »

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