Welcome to TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, BSKYB Ireland, UTV, Viacom and Setanta Ireland) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

 

Latest News

One quarter of our waking day is spent watching some form of TV/video content
One quarter of our waking day is spent watching some form of TV/video content

One quarter of our waking day is spent watching some form of TV/video content

Date: 23/04/2014 | Comments

We live in an ever evolving technology landscape. Smartphones are becoming ubiquitous, tablet ownership is growing at a phen... Read more »

A TV + Social Media insight project on an epic scale.
A TV + Social Media insight project on an epic scale.

A TV + Social Media insight project on an epic scale.

Date: 02/04/2014 | Comments

TAM Ireland has selected Colourtext to deliver an ambitious and exciting new media insight project. The study will collect n... Read more »

Adland v TV viewers

Date: 20/02/2014 | Comments

It is widely believed that people who work in Advertising/Media/Marketing are early adopters of new technology and prolific u... Read more »

Irish adults viewers watch 3 hours 28 mins of TV every day.
Irish adults viewers watch 3 hours 28 mins of TV every day.

Irish adults viewers watch 3 hours 28 mins of TV every day.

Date: 29/01/2014 | Comments

Irish adult viewers watch 3 hours 28 minutes of TV every day Over 91% of TV viewing is Live Official TAM Ireland/Nielsen fi... Read more »

Adlanders - Tell us about yourselves!
Adlanders - Tell us about yourselves!

Adlanders - Tell us about yourselves!

Date: 18/11/2013 | Comments

We've put together a questionnaire to find out what makes those of us in the advertising and marketing business stand out... Read more »

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