Industry News

Changes to Panel Weighting from November 2011

TAM Ireland and its Technical Committee have agreed with Nielsen Television Audience Measurement updates to the weighting structure to come into place on November 1st.

New Universes from September 2011

These are the new universes for key audiences which will apply from September 1st 2011 and remain in place until December 31st 2011. Nielsen TV Audience Measurement will circulate a detailed listing covering reception types etc.

TAM Ireland news May 2011

TAM Ireland and Nielsen TAM have agreed to commission RSMB to review proposed changes to the Panel Controls and viewing trends among younger adult audiences

New universes from May 2011

These are the new universes for key audiences which will apply from May 1st 2011 and remain in place until August 31st 2011.

New universes from January 2011

These are the new universes for key audiences which will apply from January 1st 2011 and remain in place until April 30th 2011.

Correct notation for Nielsen TV viewing data.

Following these procedures will benefit all users and ensure clarity of communication.

Time Shifted Viewing (TSV): Effect on viewing

A key enhancement to the new Nielsen TV Audience Measurement service to be introduced from September 2010 will be the ability to measure Time Shifted Viewing (TSV).

New universes from September 2010

These are the new universes for key audiences which will apply from September 1st 2010 and remain in place until December 31st 2010.

Check out our Latest eZine - July 2010

Check out our latest eZine focusing on: The principal enhancements to service, Time Shifted Viewing (TSV) and Data Delivery Schedule.

TAM Ireland Kicks Off New Era in TV Audience Research

TAM Ireland today announced details of the new television audience measurement system, to be introduced in the Republic from September 1st of this year.

More people watching more TV

June 2010 saw 7.7% more people* watching TV than the same period last year, increasing to just under 3 million viewers (2,986,000) tuning into TV in any one day.

Panel expansion and installation of new meters

The new contract with Nielsen TV Audience Measurement calls for an installed panel of 800 homes from September 1st 2010.

Changes to Panel Weighting from November 2011

Home » Industry News » Changes to Panel Weighting from November 2011

Changes to Panel Weighting from November 2011

TAM Ireland and its Technical Committee have agreed with Nielsen Television Audience Measurement updates to the weighting structure to come into place on November 1^st. They are designed to reflect the rapidly changing Irish TV landscape, where we are seeing growth in some reception types and decreases in others, in advance of the digital switch over in October 2012. These necessitate changes to the weighting structure but the changes have been designed in such a way as to ensure that trading is kept as straightforward as possible.

These changes mean that some audiences will float on a daily basis. For example, Housekeepers by Age will be fixed at a National level only.

A full list of the new structure is available on request from Nielsen.