Industry News

Changes to Panel Weighting from November 2011

TAM Ireland and its Technical Committee have agreed with Nielsen Television Audience Measurement updates to the weighting structure to come into place on November 1st.

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New Universes from September 2011

These are the new universes for key audiences which will apply from September 1st 2011 and remain in place until December 31st 2011. Nielsen TV Audience Measurement will circulate a detailed listing covering reception types etc.

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TAM Ireland news May 2011

TAM Ireland and Nielsen TAM have agreed to commission RSMB to review proposed changes to the Panel Controls and viewing trends among younger adult audiences

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New universes from May 2011

These are the new universes for key audiences which will apply from May 1st 2011 and remain in place until August 31st 2011.

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New universes from January 2011

These are the new universes for key audiences which will apply from January 1st 2011 and remain in place until April 30th 2011.

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Correct notation for Nielsen TV viewing data.

Following these procedures will benefit all users and ensure clarity of communication.

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Time Shifted Viewing (TSV): Effect on viewing

A key enhancement to the new Nielsen TV Audience Measurement service to be introduced from September 2010 will be the ability to measure Time Shifted Viewing (TSV).

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New universes from September 2010

These are the new universes for key audiences which will apply from September 1st 2010 and remain in place until December 31st 2010.

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Check out our Latest eZine - July 2010

Check out our latest eZine focusing on: The principal enhancements to service, Time Shifted Viewing (TSV) and Data Delivery Schedule.

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TAM Ireland Kicks Off New Era in TV Audience Research

TAM Ireland today announced details of the new television audience measurement system, to be introduced in the Republic from September 1st of this year.

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More people watching more TV

June 2010 saw 7.7% more people* watching TV than the same period last year, increasing to just under 3 million viewers (2,986,000) tuning into TV in any one day.

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Panel expansion and installation of new meters

The new contract with Nielsen TV Audience Measurement calls for an installed panel of 800 homes from September 1st 2010.

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Check out our Latest eZine - July 2010

Home » Industry News » Latest TAM Ireland eZine, July 2010

TAM Ireland - July 2010 eZine

September 1st will see the start of a new era in TV audience research in Ireland. TAM Ireland, together with Nielsen TV Audience Measurement are bringing in the following enhancements which will further improve what is already the best media measurement system in Ireland.

The principle enhancements to service are:

  • An expanded panel of homes which will be one of the largest per capita in Europe. Previously at 670 homes, now at 800 and rising to 1,050 by September 2012.
  • Major investment in new UNITAM meters which together with enhancements to Arianna will allow Time Shifted Viewing (TSV) to be measured and reported for the first time.
  • Users of TAM Ireland data will still be able to look at "Live" viewing for a daypart, programme or spot as before, but in addition to this will also be able to analyse Viewing On The Same Day As Live (VOSDAL) and also all recorded viewing to that daypart, programme or spot in the following week. This will produce Consolidated viewing i.e. all Live, VOSDAL and recorded viewing in the seven day window.

Time Shifted Viewing (TSV)

When - As a user of TAM Ireland data, you will be able to look at any Time Shifted Viewing to channels (that are members or subscribers to TAM Ireland) recorded from September 1st. The first release of data will be Live and VOSDAL data on September 2nd, for viewing on the previous day i.e. September 1st.

Consolidation Window - The Consolidation Window i.e. the length of time allowed for viewers to watch recorded items, will be 7 days. Early test data shows that 87% of all recorded material is viewed at "play" within a 7 day period, with just over half watched on the day that it is recorded (VOSDAL).

Effect on Viewing – Test data suggests that Total TV viewing will be increased by around 4% for all individuals nationally. Some audiences watch more of their Total TV through TSV than others, with young adults, young housekeepers and housekeepers with children in particular adding significant amounts to their overall viewing after TSV is included.

Data Delivery Schedule

Following will be the Data Delivery Schedule in Arianna.

FOR BROADCASTERS SUPPLYING DAILY LOGS (RTÉ, TV3, TG4, 3e)

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FOR BROADCASTERS SUPPLYING WEEKLY LOGS (All Sky, All Viacom, UTV, C4, E4, E4+1, Setanta, Living, BBC 1&2)

For the above dates, Live/VOSDAL programme/spot data will be released on Friday 19th and consolidated on Tuesday 23rd.

Note: Nielsen TV Audience Measurement will deliver all files to external data suppliers on the same dates.

TAM Ireland and Nielsen TV Audience Research will be supplying further information and guidance on this subject as it becomes available, along with how you will be able to access and use TSV data in Arianna.