TAM Ireland and its Technical Committee have agreed with Nielsen Television Audience Measurement updates to the weighting structure to come into place on November 1st.
read more >>These are the new universes for key audiences which will apply from September 1st 2011 and remain in place until December 31st 2011. Nielsen TV Audience Measurement will circulate a detailed listing covering reception types etc.
read more >>TAM Ireland and Nielsen TAM have agreed to commission RSMB to review proposed changes to the Panel Controls and viewing trends among younger adult audiences
read more >>These are the new universes for key audiences which will apply from May 1st 2011 and remain in place until August 31st 2011.
read more >>These are the new universes for key audiences which will apply from January 1st 2011 and remain in place until April 30th 2011.
read more >>Following these procedures will benefit all users and ensure clarity of communication.
read more >>A key enhancement to the new Nielsen TV Audience Measurement service to be introduced from September 2010 will be the ability to measure Time Shifted Viewing (TSV).
read more >>These are the new universes for key audiences which will apply from September 1st 2010 and remain in place until December 31st 2010.
read more >>Check out our latest eZine focusing on: The principal enhancements to service, Time Shifted Viewing (TSV) and Data Delivery Schedule.
read more >>TAM Ireland today announced details of the new television audience measurement system, to be introduced in the Republic from September 1st of this year.
read more >>June 2010 saw 7.7% more people* watching TV than the same period last year, increasing to just under 3 million viewers (2,986,000) tuning into TV in any one day.
read more >>The new contract with Nielsen TV Audience Measurement calls for an installed panel of 800 homes from September 1st 2010.
read more >>Association of Advertising in Ireland (AAI)
Broadcasting Authority Ireland (BAI)
Commission for Communications Regulation (Comreg)
Institute of Advertising Practitioners Ireland (IAPI)
The Irish Marketing Journal (IMJ)
