TAMI Awards: Shortlist-Best Use of TV and.....Demonstrating the power of collaboration between different agencies and media
Welcome to our ever-expanding library of inspiring TV advertising case studies. We have two sources for this library: winners and shortlisted entries of the TAMI Awards and also ADFX Award winners (thanks to IAPI) . The ADFX Awards are based on proven impact, and honour the most effective advertising campaigns that appeared in the Irish market. The TAMI Awards are held to recognise and celebrate inspired uses of TV and to celebrate the best in TV planning. Happy reading!
TAMI Awards: Shortlist-Best Use of Innovation.....Liberty Insurance and Mediaworks. "Showcasing a new creative platform through longform TV advertising"
Shortlist-Best Use of Innovation:KBC and Mediaworks. "Working with Channel 4 to tactically reach a key audience using a non-traditional TV strategy"
"We had to build a long-term communications platform that grew consideration and brand trust. To deliver on this role we decided to focus on the most trusted media channels – TV and Video on Demand (VOD)." (2018 Energia)
"A good TV ad with a compelling and distinctive message can move a nation in a way few levers of business can." (2016 Bord Gais)
"The campaign was led with TV" (2016 Bank of Ireland Mortgages)
"Our client shared an unexpected impact of the campaign with us earlier this year: “We received a super compliment for our “Not just any bank” campaign from a mum of a 7 year old yesterday: “My 7 yr old daughter was doing her homework and had to put “any” into a sentence. She wrote “don’t choose any bank, choose the saving specialists”. I just laughed. She had seen no TV all day. So it’s safe to say how advertising works.” (2016 RaboDirect)