TAMI Awards: Winner-Best Use of Innovation.....GoCar. "The Power of TV, with the ability to target regionally."
Welcome to our ever-expanding library of inspiring TV advertising case studies. We have two sources for this library: winners and shortlisted entries of the TAMI Awards and also ADFX Award winners (thanks to IAPI) . The ADFX Awards are based on proven impact, and honour the most effective advertising campaigns that appeared in the Irish market. The TAMI Awards are held to recognise and celebrate inspired uses of TV and to celebrate the best in TV planning. Happy reading!
TAMI Awards: Shortlist-Best Use of TV and.....Rockshore and Carat "How to reach a younger demographic, at scale, without defaulting solely to a digitally led campaign"
Shortlist-Best Use of Innovation:KBC and Mediaworks. "Working with Channel 4 to tactically reach a key audience using a non-traditional TV strategy"
Shortlist-Best Use of Innovation-Casillero Del Diablo and Wavemaker. "Creating strong brand associations via and an all encompassing sponsorship with Virgin Media Solutions"
SHORTLIST: BEST NEWCOMER-The Travel Department and Vizeum "How a "TV only" strategy delivered incredible results for a newcomer to TV "
"We had to build a long-term communications platform that grew consideration and brand trust. To deliver on this role we decided to focus on the most trusted media channels – TV and Video on Demand (VOD)." (2018 Energia)
"Media approach: our focus was on impact channels –high impact, longer length TV; large format outdoor,high impact digital and press." (2018 Lidl)
"A good TV ad with a compelling and distinctive message can move a nation in a way few levers of business can." (2016 Bord Gais)
TV was dedicated 70% share of the budget because mums with young babies consume a much higher proportion of their media within the home, and this medium is still the best channel for building fame and emotion. The biggest increases in share for Ireland corresponds directly with our TV ad being on air" (2016 WaterWipes)
"Our strategy called for a brand response media strategy. We needed the power of TV to alter category perceptions and brand perceptions so PhoneWatch reversed declining sales by using a powerful combination of primarily TV and digital." (2016 Phonewatch)
"A heavyweight, high-impact AV strategy was developed to land the new brand identity quickly with consumers. Sixty-second commercials dominated the key terrestrial TV stations as well as their accompanying players. The TVC had the highest brand ad cut through on record across 31 brand ads tested by Red C." (2016 Eir)
"The campaign was led with TV" (2016 Bank of Ireland Mortgages)
"At least 92% of the adult population in Ireland saw our launch ads on TV over the 5 weeks at least once, with a further 1 million impressions on VOD." (2016 Supervalu)
"Our client shared an unexpected impact of the campaign with us earlier this year: “We received a super compliment for our “Not just any bank” campaign from a mum of a 7 year old yesterday: “My 7 yr old daughter was doing her homework and had to put “any” into a sentence. She wrote “don’t choose any bank, choose the saving specialists”. I just laughed. She had seen no TV all day. So it’s safe to say how advertising works.” (2016 RaboDirect)