TAMI Awards: Shortlist-Best Use of TV and.....Rockshore and Carat "How to reach a younger demographic, at scale, without defaulting solely to a digitally led campaign"
Welcome to our ever-expanding library of inspiring TV advertising case studies. We have two sources for this library: winners and shortlisted entries of the TAMI Awards and also ADFX Award winners (thanks to IAPI) . The ADFX Awards are based on proven impact, and honour the most effective advertising campaigns that appeared in the Irish market. The TAMI Awards are held to recognise and celebrate inspired uses of TV and to celebrate the best in TV planning. Happy reading!
"We had to maintain a significant TV presence. New news campaigns boost TV ROI– we needed to focus on using TV to tell the big news for launch, not get bogged down in the detail of product offers. An increase in the weight of VOD increases the impact of TV spend – we un-weighted significantly for our launch campaign, and incorporated bespoke executions to optimise view-through rates." (2016 Virgin Media launch)
"Our top 3 traffic referrals were search and direct. What’s exciting about this is that it tells us that people recalled our work and actively searched for the website or directly inputted the URL into their browser after seeing the TV ad." (2016 Orchard Thieves)