TAMI Awards: Winner-Best Ongoing Use of TV and GRAND PRIX: Lidl and Mediaworks "The role that TV plays in a brands’ evolution: from functional advertising to emotional brand building.."
Welcome to our ever-expanding library of inspiring TV advertising case studies. We have two sources for this library: winners and shortlisted entries of the TAMI Awards and also ADFX Award winners (thanks to IAPI) . The ADFX Awards are based on proven impact, and honour the most effective advertising campaigns that appeared in the Irish market. The TAMI Awards are held to recognise and celebrate inspired uses of TV and to celebrate the best in TV planning. Happy reading!
TAMI Awards: Winner-Best Use of TV and.....McCann Manchester and Aldi "Using TV as the linchpin of a hugely successful integrated communications plan."
" We used media that would create stature, using a mix of high impact outdoor and TV, which launched with 60 seconds allowing us to shine a light on how passionately and seriously women played Ladies Gaelic Football." (2018 Lidl)
"Media approach: our focus was on impact channels –high impact, longer length TV; large format outdoor,high impact digital and press." (2018 Lidl)
"At least 92% of the adult population in Ireland saw our launch ads on TV over the 5 weeks at least once, with a further 1 million impressions on VOD." (2016 Supervalu)