The TAM A/V Data Solution Shape of Day charts give us a deeper understanding of viewer behaviour. The data in the tables allows us to see when viewers consume each format (by hour) and on what device.
We have put together a quick 3 minute video to show you how to make a total AV media campaign more efficient.
An introduction to the A/V Data Solution from TAM. Included is an introductory video that contains information on definitions, what is included in the tables and how to navigate them.
The aim of the VISTA project is to provide consistent, comparable AV data across all devices and formats through building a cross-platform measurement solution. There are four stages to the project, with the aim to have full integration and usability of all the data by 2021. This document breaks down the project in more detail.