The last 12 months have seen effectiveness move to the centre of the advertising industry – the place it should always have been. Our friends in Thinkbox have put together the charts that no advertiser should ignore.
The global proof of TV’s power and popularity can be seen in the Global TV Deck. The deck features data from over 24 countries and covers topics such as TV’s reach, popularity, resilience, trust, impact, and effectiveness.
In the last decade, despite disruption from so many new technologies and video services, TV viewing has remained remarkably resilient and there has been very little change in the amount of time we spend watching Broadcaster content