Viewability is not a real word, at least if you go by the dictionary. However over the past decade the concept has been a hot topic. The metric examines what proportion of an ad was physically available to be seen by its target audience and for how long.  So how does TV measure up?

Date added: 08/11/2018 Opinion

September sees some favourite programmes returning to our screens alongside some great new series. The big news this month is that from 30th August Virgin Media Television becomes the new name for the TV3 Group. Virgin Media One is the new name for TV3, Virgin Media Two is the new name for 3e and Virgin Media Three is the new name for be3.

Date added: 24/08/2018 Must see TV, Opinion