Opinion

Marketing During a Crisis

We know that planning marketing during a crisis is difficult. The articles below provide insights and assistance for marketers and agencies in planning and managing their brands successfully through the COVID-19 crisis.

7/05/2020 - News, Opinion


Plannervision 2020

On Tuesday 28th January ,Plannervision2020 with the theme “measuring what matters” brought together a fantastic line up of industry speakers to share their expert views.

4/02/2020 - Plannervision


Plannervision 2020 – Rory Hamiliton Boys and Girls

Rory Hamilton, Creative Director at Boys and Girls, speaking at Plannervision 2020 telling us why we need advertising to entertain audiences more than ever.

28/01/2020 - Plannervision


Plannervision 2020 – Zoe Harkness Thinkbox

Zoe Harkness, Head of Planning at Thinkbox, speaking at Plannervision 2020 about the latest Thinkbox study-Demand Generation- which reveals the most effective, and practical, routes to profitable planning.

28/01/2020 - Plannervision


Plannervision 2020 – Jill McGrath TAM Ireland

At Plannervision 2020 Jill McGrath from TAM Ireland spoke about how Irish broadcasters through Irish TAM are "measuring what matters". Jill also gave an update on the streaming meter project.r.

28/01/2020 - Plannervision


Plannervision 2020 – Sinead Cosgrove Dunnes Stores

Opening Plannervision 2020, Sinead Cosgrove- Head of Brand Planning at Dunnes Stores who spoke about the importance of TV for Dunnes Stores both in the short-term and the long-term.

28/01/2020 - Plannervision


Cotard Delusion: A live TV Health Check

A health check of TV viewing in Ireland

11/10/2019 - News, Opinion


Emotions and Advertising

Creating an emotional response is incredibly effective in advertising. Against the important, hard business success metrics of sales and profit, campaigns with emotion and fame outperform more rational/information led approaches across the board. So how does TV measure up?

21/03/2019 - Opinion


Plannervision2019 – Robert Sheehan

Robert Sheehan from Lidl speaking at Plannervision 2019. He covers topics from creative execution to video placement strategy.

1/02/2019 - Plannervision


Plannervision2019 – Marie Collier

Matt Hill from Thinkbox on latest piece of research from Thinkbox and TAM Ireland about building a better understanding of the different needs that drive our viewing behavior.

1/02/2019 - Plannervision


TV captures the attention of your target audience

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