Press Office

TV Advertising Revenue grows by 5% in 2018

TV advertising revenue figures for 2018 have been released. Compiled by Guardian Management Accounting on behalf of TAM Ireland, these figures include spot, sponsorship, product placement, AFP and Broadcaster VOD revenue.

1/05/2019 - News, Press Office


TV Industry Optimistic about 2018 Revenue

With the TAM/Nielsen contract in its 7th year, a full audit of the service, examining every aspect of the measurement process and ensuring that it is of good practice and in-line with international standards was performed. Read more here

22/06/2018 - News, Press Office


Irish TV viewing up 11 minutes per day on 10 years ago.- Ireland’s top 20 TV programmes 2016

Official TAM Ireland/Nielsen figures on TV viewing for 2016 shows that viewing is central to the fabric of Irish life. Irish adults in the average TV household watched for 3 hrs & 21 mins every day. Interestingly with the iPhone celebrating its 10th birthday this week, TV has seen an increase in viewing of 11 minutes per day during the same period – that is 11 minutes more TV viewing per day than 10 years ago.

12/01/2017 - General News, Press Office


TV Ad Revenue exceeds €200 million in 2013

The total advertising spend on TV in 2013 was €206,228,762 For the first time in the history of the Irish advertising business the TV industry have released actual TV ad revenue figures. Up until now the ad industry has had to estimate total spend figures across all media. In 2013 the Television industry took the decision to publish actual total revenue figures to the market.

2/10/2014 - General News, Press Office


Viewers follow TV content across multiple devices

According to the TAM Ireland/Ipsos MRBI Total Viewing Study 2014, we spend 230 minutes each day viewing some form of video content across a variety of devices. But what are we watching and on what devices?

29/05/2014 - General News, Press Office


9pm is peak viewing time for all video content regardless of screen or format

What do you do in your leisure time? For the vast majority of Irish people the answer is – watch TV.

9/05/2014 - General News, Press Office


A TV + Social Media insight project on an epic scale.

TAM Ireland has selected Colourtext to deliver an ambitious and exciting new media insight project. The study will collect nearly every tweet authored in the Republic of Ireland over a full calendar month – we’re forecasting a dataset of 9 million messages. We’ll also be monitoring search activity over the same period.

2/04/2014 - General News, Press Office


Irish adults viewers watch 3 hours 28 mins of TV every day.

Official TAM Ireland/Nielsen figures for 2013 show TV viewing continues to dominate our leisure time with the average Irish adult viewer watching for almost 3 ½ hours every day – that’s over 24 hours each week.

21/01/2014 - General News, Press Office


TAM Ireland appoints Head of Research

We are delighted to announce that Tony Wearn has been appointed as Chief Research Officer with TAM Ireland.

14/11/2013 - General News, Press Office


TAM Ireland – Audit of the Service

This year sees TAM Ireland’s contract with Nielsen in its 3rd year. At the half-way point of the seven-year term, TAM Ireland felt it was timely to perform a full audit of the service, examining all aspects of the television audience measurement process to ensure the service is meeting best practice and in-line with International standards.

14/11/2013 - General News, Press Office


TV captures the attention of your target audience

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