Official TAM Ireland/Nielsen figures on TV viewing for 2016 shows that viewing is central to the fabric of Irish life. Irish adults in the average TV household watched for 3 hrs & 21 mins every day. Interestingly with the iPhone celebrating its 10th birthday this week, TV has seen an increase in viewing of 11 minutes per day during the same period – that is 11 minutes more TV viewing per day than 10 years ago.
The total advertising spend on TV in 2013 was €206,228,762 For the first time in the history of the Irish advertising business the TV industry have released actual TV ad revenue figures. Up until now the ad industry has had to estimate total spend figures across all media. In 2013 the Television industry took the decision to publish actual total revenue figures to the market.
According to the TAM Ireland/Ipsos MRBI Total Viewing Study 2014, we spend 230 minutes each day viewing some form of video content across a variety of devices. But what are we watching and on what devices?
What do you do in your leisure time? For the vast majority of Irish people the answer is – watch TV.
TAM Ireland has selected Colourtext to deliver an ambitious and exciting new media insight project. The study will collect nearly every tweet authored in the Republic of Ireland over a full calendar month – we’re forecasting a dataset of 9 million messages. We’ll also be monitoring search activity over the same period.