The aim of the VISTA project is to provide consistent, comparable AV data across all devices and formats through building a cross-platform measurement solution. There are four stages to the project, with the aim to have full integration and usability of all the data by 2021. This document breaks down the project in more detail.
A breakdown and some examples of what is included in the TAM Ireland A/V Data Solution 2017. This first phase of the VISTA project was launched in September 2017.