The aim of the VISTA project is to provide consistent, comparable AV data across all devices and formats through building a cross-platform measurement solution. There are four stages to the project, with the aim to have full integration and usability of all the data by 2021. This document breaks down the project in more detail.
A breakdown and some examples of what is included in the TAM Ireland A/V Data Solution 2017. This first phase of the VISTA project was launched in September 2017.
Welcome to the beta version of the TAM Ireland Video Planning Aid – a first step in the VISTA project. This beta version delivers daily reach and share of all viewing formats across all devices for key trading audiences. As part of it’s VISTA project TAM Ireland committed to providing this interim planning aid while we work towards building a full cross-platform measurement solution. Provided here is the full deck with all audiences.
Welcome to the beta version of the TAM Ireland Video Planning Aid – a first step in the VISTA project.This beta version delivers daily reach and share of all viewing formats across all devices for key trading audiences. As part of it’s VISTA project TAM Ireland committed to providing this interim planning aid while we work towards building a full cross-platform measurement solution. Provided here is the full report with all audiences in table format.
Welcome to the beta version of the TAM Ireland Video Planning Aid – a first step in the VISTA project.This beta version delivers daily reach and share of all viewing formats across all devices for key trading audiences. As part of it’s VISTA project TAM Ireland committed to providing this interim planning aid while we work towards building a full cross-platform measurement solution. Provided here is the deck with data for Adults 15+