TAMI Breakfast Showcase 2019 – Jason Brownlee Colourtext

Our final presentation was from Jill McGrath of TAM Ireland and Jason Brownlee fromColourtext. Jill launched the categories and timings for the 2020 TAMI awards and spoke about the introduction of a key new category: Best Short-Term Activation. With that she introduced Jason Brownlee who brought attendees through some new Irish-focused research showing how TV is a key channel for delivering immediate results