Find out all you need to know about the latest statistics and trends on TV in Ireland.
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Providing precise viewership data and promoting the power of television with a commitment to excellence, vision and adaptability.
A new study from Ehrenberg-Bass says that “Narrow targeting ‘counter-productive’ to B2B growth” and reinforces the fact that to gain fame and growth, brands need media with mass reach and scale. TV is key for this. Read the Marketing Week analysis of the full study here
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