Greg Dyke – Room for a View

There was a fantastic turn out for the inaugaral TAM Ireland Room for a View Live presentation at the Aviva stadium on Thursday Sept 20th with well over 200 guests at the event.

 

Greg Dyke, former director general of the BBC with a long career in broadcasting behind him entertained and enthralled the guests with his views on both the Hutton and Leveson enquiries before hitting into the real essence of the session – what he believes is the future of the TV industry both in Ireland and globally.

 

 

 

Greg talked not only about the importance of good content but ownership rights and how well content is marketed to the consumer as being crucial in a fragmented TV world. The pay TV model will change to a pay as you go – “light pay” model in Greg’s opinion and this will mean that even more budgets will be spent on marketing this content to gain viewers. He expressed some doubts about how relevant the digital switchover will be as he feels the delivery of content could change even further with connected TVs providing content over the internet.

Greg believes the pace of change over the coming decade will be much more rapid and as a consequence   long-term strategic planning is a waste of time. Understanding changing technology and being able to respond to change accordingly is key and he urged the industry to keep trying new initiatives or risk getting left behind.

Greg talked of a future where broadcasters and advertisers would have a much deeper understanding of their viewers and customers presenting better targeting opportunities. .

The relevance of home produced and local programming, he believes, will always hold a place of huge importance within the TV industry and society as whole and is one that should be protected by the broadcasters and government.

Greg is former Director General of the BBC and has spent time on the boards of many of the top TV companies in the UK. Greg has a vast range of experience in the broadcast arena. While at the BBC, he oversaw the launch of 4 new digital TV channels, launched the BBC’s interactive television service and was instrumental in the creation of Freeview, the UK’s free-to-air digital platform.