A quick look at the impact that Storm Ophelia had on the TV schedules and ratings of Monday 16th October.
A breakdown and some examples of what is included in the TAM Ireland A/V Data Solution 2017. This first phase of the VISTA project was launched in September 2017.
On Thursday the 14th of September, the TAM Ireland seminar, ‘Plannervision” brought together leading minds in the TV advertising market. The seminar was created to allow attendees to gain a deeper understanding of the TV advertising market and to understand the opportunities that exist in the current marketplace.
TAM Ireland are delighted to release the beta version of the TAM Ireland Video Planning AId – a first step in the VISTA project which will develop over time to include more information on the reach and share of all viewing formats across all devices. As part of it’s VISTA project TAM Ireland committed to providing this interim planning aid while we work towards building a full cross-platform measurement solution.
The 2016 TV Review is now available