The TAM A/V Data Solution Shape of Day charts give us a deeper understanding of viewer behaviour. The data in the tables allows us to see when viewers consume each format (by hour) and on what device. We can look at daily reach and share of viewing (daily minute data) across the day.
This data allows us to look at the peaks and troughs of viewing on different devices and across different formats through the day. Building on the other data contained in the A/V Data Solution, this information allows you to build an A/V plan that reflects your target audiences’ hourly viewing behaviour.