The TAMIs 2021 shortlist

The TAMIs-Ireland’s TV Planning Awards 2021

Shortlist Revealed

We are delighted to announce our brilliant shortlist for the TAMI Awards 2021. Celebrating amazingly effective uses of TV, there was a record number of entries this year, meaning that even reaching the shortlist is a huge achievement.

The awards ceremony will take place in September

 

TAMIs 2021 Shortlist Announced!

BEST USE OF INNOVATION

  • Mindshare and Fáilte Ireland: Fuelling excitement and countering compromise: Fáilte Ireland There’s No Place Like TV
  • PHD and Guinness working with Virgin Media Solutions: Guinness Gogglebox Christmas Cracker
  • OMD and Virgin Media: Virgin Media Goggleboxers

BEST SHORT-TERM ACTIVATION

  • Dogs Trust: #SoldAPup – Stop the Illegal Sale of Dogs
  • Starcom, Core and The National Lottery: A campaign so successful, it had to be pulled
  • Core Sponsorship, Starcom and SuperValu working with RTÉ: Food Inspiration

BEST ONGOING USE OF TV

  • Starcom, Core and The National Lottery: Back to Brand
  • Mediaworks and Irish Life Health working with Core Investment and Folk Wonderman Thompson: Embracing Change & Embracing Consistency
  • Starcom and SuperValu: Putting the Value back into SuperValu

BEST USE OF TV SPONSORSHIP

  • Javelin and Casillero Del Diablo: Cheers to Normal People in Abnormal Times
  • UM and JustEat: Just Eat & Winter Love Island: Our Sponsorship on Paper
  • Mindshare and Lucozade Zero: Love at first date
  • Core Sponsorship and McDonald’s working with Mediaworks and Virgin Media Solutions: McDonald’s Sponsorship of I’m A Celebrity…Get Me Out of Here! on Virgin Media Television

BEST USE OF TV IN A CRISIS

  • Spark Foundry and the HSE: HSE COVID-19 2020 media response, using the Power of TV as a lead medium in a time of crisis
  • Starcom and Supervalu working with Core Sponsorship: Rapid and Real Support
  • Starcom and An Post: Keeping Ireland connected and supported
  • OMD and Horse Racing Ireland: Racing on your terms
  • RTÉ, Spark Foundry and Electric Ireland working with Pieta House: Keeping the lights on for Pieta

TV captures the attention of your target audience

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