The TAMIs 2022 shortlist

The TAMIs-Ireland’s TV Planning Awards 2022

Shortlist Revealed

The competition, that rewards and celebrates brilliant uses of TV, will be judged by our panel of industry experts. Winners will be celebrated at an afternoon ceremony on 19th May, where the winner of the Grand Prix will win €100,000 worth of TV airtime for their brand. We will also be announcing the winner of the Best TV Team (Buying of Planning) Of The Year award. (To be considered for this award teams must have completed an entry for one of the 5 main TAMI categories and filled in the nomination form on the TAMIs webpage.)

Full Shortlist for TAMI Awards 2022:

BEST USE OF TV SPONSORSHIP

  • Core Sponsorship and Zenith working with Londis: Londis: Proud Sponsors of Ireland’s Fittest Family
  • Mediacom working with Boots: Boots give Irish Beauty fans an impressive Glow UP!
  • Boyne Valley Group-McDonnells Curry Sauce: McDonnells Curry Sauce Sponsorship of Ant & Dec Saturday Night TakeAway
  • Core Sponsorship working with McDonald’s: McDonald’s McDelivery delivering I’m A Celebrity… Get Me Out of Here! On Virgin Media

BEST USE OF INNOVATION

  • Mediacom and Digitize working with Diet Coke: All 4 Ad Pause – Diet Coke Break – Simple but Smart
  • RTÉ and Carat working with Electric Ireland Darkness into Light: Darkness Into Light: One Sunrise Together
  • Mediacom working with Boots: Boots give Irish Beauty fans an impressive Glow Up!

BEST ONGOING USE OF TV

  • Zenith working with the Irish League of Credit Unions: Monster TV
  • Mindshare working with 123.ie: How TV was the current to help us swim upstream in a Sea of Sameness
  • Havas Media working with Hyundai: Hyundai – From Challenger to Leading Brand
  • Mediaworks working with Irish Life: Getting Ireland to ‘Embrace Change’ by embracing TV

BEST USE OF TV TO DRIVE A RAPID RESPONSE

  • Sky Media working with Unicef Ireland: UNICEF Give A Vaccine & Sky Media
  • Mediacom working Saint Vincent de Paul: How TV changed the fortunes of SVDP

BEST USE OF TV ON A SMALL BUDGET

  • Sky Media and Ad Vantage Media working with BCP Asset Management: BCP Contextual Alignment Campaign
  • Dentsu working Visit Scotland: Getting an Irish audience to consider Scotland
  • Dentsu, Storylab and RTÉ working Electric Ireland: Electric Ireland Superhomes & My Bungalow Bliss – Building Our Way To A Brighter Future

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