We have put together videos on how the TV measurement system in Ireland works.
The Establishment Survey
The Establishment Survey is a foundation stone of the television measurement service, providing both the detail of television-related equipment in homes from which Universes can be accurately calculated, and a pool of homes we can recruit for the TV viewing panel.
The TV Measurement Process
(7) The UniTAM Remote.
Barry Leahy, Operations Director, Nielsen, explains the UniTAM Remote.
(12) Weighting and audience measurement
Andrew Haugh, Nielsen, explains weighting and television audience measurement.
(8) The UniTAM Meter
Barry Leahy, Nielsen, gives a run through the UniTAM Meter
(10) The Reference Site
Barry Leahy, Nielsen, explains the reference site.
(9) How the meter works
Barry, Nielsen, explains how the the meter know what is being watched
(6) The Panel
Barry, Leahy, Nielsen Ireland, explaind the panel.