2025 – TV’s Global Reach in a Fragmented Video World

This year, the Global TV Group once again gathered data on TV’s multiplatform audiences across 19 countries.

Global audience numbers confirm what we saw last year: TV is the true, real leader in the video universe.
It delivers massive, meaningful reach, genuine human impressions, and lasting connections between brands and consumers in a safe, trusted environment backed by audited media measurement.

With its meaningful reach, TV is the number one medium for helping brands grow in today’s highly fragmented media landscape. TV continues to lead the way, producing the most compelling, high-quality content across all platforms in the video ecosystem today.

Download the figures on Total TV consumption around the world here