Welcome to The TAMI Awards -Ireland’s TV Planning Awards
The TAMI TV Planning Awards celebrate brilliantly effective uses of TV and the people behind them.
We are delighted to announce the Winners for this year’s TAMI awards.
From next week you will be able to take a look at the case studies for all our very deserving winners and shortlisted entrants case studies.
You can see all the photos from the day here
The competition, that rewards and celebrates brilliant uses of TV, was judged by our panel of industry experts chosen by our panel of judges where the Grand Prix winner won €100,000 worth of TV airtime for their brand.
Massive thank you to all who submitted entries. See you all next year!
BEST TACTICAL USE OF TV
WINNER: Spark Foundry, Part for Core for Philadelphia Ireland You’ve Got a Friend in Philly
SHORTLIST: Mindshare, WPP Media and VMTV for Hellman’s. Hellman’s and VMTV Ranch It!
SHORTLIST: Sky Media Ireland for Fierce Mild. Shaken, Not Stirred: Tactical TV That Put Fierce Mild on the Map
__________________________________________
BEST TV STRATEGY
WINNER: Havas Media for Irish Independent. Irish Independent – Written All Over Ireland
SHORTLIST: WPP Media with Sky Ireland for Nestlé Gourmet. Gourmet’s AV: Unifying Broadcast & Addressable for Growth.
SHORTLIST: Spark Foundry, Part of Core for HSE Quit. From AV Viewing to Quitting Smoking
__________________________________________
BEST ONGOING USE OF TV
WINNER: Zenith, Part of Core for McDonalds. Entering the Golden Arch Age of TV
SHORTLIST: Havas Media for Domino’s. Domino’s – Yodeling To The Top
SHORTLIST: Spark Foundry, Part of Core for Cadbury. A Glass and a Half of Growth- How Cadbury use TV as a Brand Growth Engine
SHORTLIST: Javelin for Toyota. The Long Game: Five Years at #1 Through Always-On TV
__________________________________________
BEST USE OF INNOVATION
WINNER: VMTV and PHD for Diageo. Diageo – Scaling Accessibility Across Irish Sport & Entertainment
SHORTLIST: Initiative and VMTV for HelloFresh. Bringing Back Dinnertime with HelloFresh
SHORTLIST: RTÉ Media Sales and Dentsu for Heinz. Heinz “How Video made Mayo the star”
SHORTLIST: 4Sales Ireland. FLIPPING THE SCRIPT: E4 EXTRA AND LINEAR TV INNOVATION
__________________________________________
BEST USE OF TV SPONSORSHIP
WINNER: Core Sponsorship and Spark Foundry, part of Core for Very. A ‘Very’ Proud Sponsor of The Traitors Ireland
SHORTLIST: OMD Ireland and VMTV for SSE. Powered by People – A New Game Plan
SHORTLIST: Core Sponsorship and Starcom, part of Core for Mercedes. Desire by Deception Mercedes Benz and The Traitors Ireland
__________________________________________
AV PLANNER OF THE YEAR
WINNER: Michael Robinson Core
SHORTLIST: Darragh Cleary Initiative
SHORTLIST: Rikky Britton OMD
SHORTLIST: TJ Carroll Virgin Media TV
__________________________________________
AV TEAM OF THE YEAR
WINNER: Virgin Media Television: Virgin Media Television – The Move to Digital First
SHORTLIST: Core: Game Changers: How Core Video Conquered 2024’s Biggest TV Moments
SHORTLIST:4 Sales Ireland/Medialink: 4Sales Ireland are Altogether Different
SHORTLIST:Omnicom Media Group: AV Team of the Year OMG ”No, no limits, we’ll reach for the sky”
__________________________________________
HIGHLY COMMENDED
WINNER: TJ Carroll Virgin Media TV