Welcome to The TAMI Awards -Ireland’s TV Planning Awards
The TAMI TV Planning Awards celebrate brilliantly effective uses of TV and the people behind them.
We are delighted to announce the Shortlist for this year’s awards. Winners will be chosen by our panel of judges which will be chaired again this year by Graham Taylor (full judging panel names will be announced soon)
The winners will be announced at an afternoon ceremony on 15th May, where the winner of the Grand Prix will win €100,000 worth of TV airtime for their brand. Massive thank you to all who submitted entries and huge congratulations to all who have made the shortlist.
BEST TACTICAL USE OF TV
- Sky Media Ireland for Fierce Mild: Shaken, Not Stirred: Tactical TV That Put Fierce Mild on the Map
- Spark Foundry, Part for Core for Philadelphia: Ireland You’ve Got a Friend in Philly
- Mindshare, WPP Media and VMTV for Hellman’s: Hellman’s and VMTV Ranch It!
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BEST TV STRATEGY
- Havas Media for Irish Independent: Irish Independent – Written All Over Ireland
- Spark Foundry, Part for Core for HSE Quit: From AV Viewing to Quitting Smoking
- WPP Media and Sky Ireland for Nestlé Gourmet: Gourmet’s AV: Unifying Broadcast & Addressable for Growth
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BEST ONGOING USE OF TV
- Spark Foundry, Part of Core for Cadbury: A Glass and a Half of Growth- How Cadbury use TV as a Brand Growth Engine
- Havas Media for Domino’s: Domino’s – Yodeling To The Top
- Zenith, Part of Core for McDonalds: Entering the Golden Arch Age of TV
- Javelin for Toyota: The Long Game: Five Years at #1 Through Always-On TV
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BEST USE OF INNOVATION
- Initiative and VMTV for HelloFresh: Bringing Back Dinnertime with HelloFresh
- VMTV and PHD for Diageo: Diageo – Scaling Accessibility Across Irish Sport & Entertainment
- RTÉ Media Sales and Dentsu for Heinz: Heinz “How Video made Mayo the star”
- 4Sales Ireland for E4 Extra: Flipping the script: E4 Extra and Linear TV Innovation
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BEST USE OF TV SPONSORSHIP
- Core Sponsorship and Starcom, part of Core for Mercedes Benz: Desire by Deception Mercedes Benz and The Traitors Ireland
- OMD Ireland and VMTV for SSE: Powered by People – A New Game Plan
- Core Sponsorship and Spark Foundry, part of Core for Very: A ‘Very’ Proud Sponsor of The Traitors Ireland
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AV PLANNER OF THE YEAR
- Darragh Cleary: Initiative
- Michael Robinson: Core
- TJ Carroll: Virgin Media TV
- Rikky Britton: OMD
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AV TEAM OF THE YEAR
- Core: AV excellence at scale
- 4 Sales Ireland/Medialink: 4Sales Ireland/Medialink – 2025, A Year 4 Growth
- Omnicom Media Group: AVengers Assemble-From Strategy to Screen, and Everything In Between!
- Virgin Media Television: VMTV Commercial Team – Who We Are: Bold, Straight-Up, People-People
- RTÉ Commercial: A Return to Peak Performance: RTÉ AV’s Exceptional 2025
- WPP Media: We Power Partnerships
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Best of Luck to everyone on the shortlist!!