Facts & Stats

Ireland’s Top 100 FMCG brands and TV advertising

The Checkout Top 100 Brands ranking is a showcase of the biggest players in Ireland’s FMCG sector. Being included on the list, is a huge achievement for any brand and maintaining and indeed, increasing your brand’s position on the list is an even bigger feat.  This year TAM Ireland wanted to explore the relation between the Top brands in Ireland and TV advertising. Read our findings here.

24/09/2020 - Facts & Stats

Worldwide figures confirm the effectiveness of TV advertising

Trade bodies and broadcasters around the world have joined forces for the third time to release figures on TV’s resilience and strength as an advertising medium.

21/09/2020 - Facts & Stats

How does different media perform at different spend levels?

This chart from Thinkbox focuses on the effectiveness of TV advertising investment for new to TV advertisers and considers how different media perform at different spend levels. Find out how by downloading it now.

20/08/2019 - Facts & Stats

Charts every advertiser should cherish

The last 12 months have seen effectiveness move to the centre of the advertising industry – the place it should always have been. Our friends in Thinkbox have put together the charts that no advertiser should ignore.

25/04/2019 - Facts & Stats

TV: The World’s Most Effective Advertising Medium

The global proof of TV’s power and popularity can be seen in the Global TV Deck. The deck features data from over 24 countries and covers topics such as TV’s reach, popularity, resilience, trust, impact, and effectiveness.

28/11/2018 - Facts & Stats

In a decade of disruption, TV viewing is resilient

In the last decade, despite disruption from so many new technologies and video services, TV viewing has remained remarkably resilient and there has been very little change in the amount of time we spend watching Broadcaster content

18/07/2018 - Facts & Stats, Opinion

15-24 year olds: How viewing habits change as the group ages

Using the TAM Ireland A/V Data Solution we have examined the video viewing habits of Irish Millennials aged 15-24 years.

5/03/2018 - Facts & Stats

2017 TAM Ireland TV Review-the Powerpoint Deck

Here are some "nickable" charts from our TV Review for 2017. The overview details key statistics, top advertisers and programmes, A/V Data Solution figures.

31/01/2018 - Facts & Stats

TV-The World’s Most Effective Advertising

Slides featuring global figures (from Global TV Group) that underline the power of television advertising, demonstrating TV’s resilience and strength as an advertising medium

15/12/2017 - Facts & Stats

TV’s Killer Slides

We have put together some charts on TVs effectiveness and reach for you

19/09/2017 - Facts & Stats

TV captures the attention of your target audience

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