Facts & Stats

This year, the Global TV Group once again gathered data on TV’s multiplatform audiences across 19 countries. Global audience numbers confirm what we saw last year: TV is the true, real leader in the video universe. Check out the figures here

11/12/2025

TAM Ireland appointed ABC to conduct an audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate. You can view the results of the audit here

12/11/2025

TAM Ireland appointed ABC to conduct an audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate. You can view the results of the audit here

21/11/2024

TV sees 9% increase in revenues in Q1 2024 and TV viewing has recorded a very strong start to 2024.

3/05/2024

TAM Ireland along with Nielsen have been building a Total Video Panel that represents the viewing activity across All Devices and All Services in TV Households with a Fixed Broadband Connection.  The collected data is based on actual viewing activity and the viewing is metered in 450 households, across all devices in the household.  This is a very exciting development for the industry and the findings from the first 6 months of this year reveal the viewing habits of the nation across all video for the first time

10/11/2023

Here you can find a glossary of terms that are used when speaking about broadcaster TV and the measurement of TV audiences. 

9/11/2023

A limited budget does not mean a limited TV campaign. Check out our data that details the number of advertisers by TV spend in Ireland 2022 and shows that advertisers large and small embraced the power of TV advertising

1/03/2023

Linear TV is proven to deliver outstanding effectiveness with a still huge audience and reliable ROI. While a brands sales volume and resulting position on the Checkout Top 100 Brands list can influenced by a huge number of factors- marketing, environmental, consumer, financial- looking that this year’s Checkout Top 100 Brands list we can see the point reinforced. We looked at the Checkout Top 100 brands in Ireland and examined the impact TV advertising may have had on their Top 100 ranking.

30/09/2022

Ecommerce businesses invested heavily in TV advertising in Ireland in 2021. Online businesses as a category was in 3rd place in terms of share of TV impacts delivered. Check out the slides now

7/03/2022

With the COVID-19 crisis and Brexit causing unprecedented upheaval for the industry TAM Ireland looked at the Checkout top 100 brands in Ireland and examined the impact that changes to their TV advertising may have had on their current Top 100 ranking and into the future. 

14/09/2021