The Long Lunch

Unfortunately there will be no TAM Long Lunch in 2021. We will be back in 2022. In the meantime you can view the presentation from Rory Sutherland at the TAM Long Lunch 2019 below.

The TAM Long Lunch with Rory Sutherland took place on Friday October 4th with just under 300 people in attendance from across the advertising, marketing and media industries. You can view photos from the day here

Over the lunch in the Aviva Stadium, Rory spoke about “the most important sentence in advertising, the value of the Marketing Mindset, and how a “flower is simply a weed with a marketing budget”.

In regards to the Marketing Mindset he described how the value of it lies in taking the human perspective, not the spreadsheet perspective and how Marketers look at the problem from a different perspective to everyone else in the room. He also discussed how the industry needs to be aware that “if something is not attributable, it doesn’t mean its not valuable”.

Below you can view some video excerpts from Rory speaking on the day




TV captures the attention of your target audience

Sign up to our monthly insights

By submitting this form, you are consenting to receive marketing emails from: TAM Ireland, One Earlsfort Centre, Dublin 2, You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact