Find out all you need to know about the latest statistics and trends on TV in Ireland.
See how our community get the most out of TV advertising in Ireland
Find out about our busy schedule of events, training and awards.
Providing precise viewership data and promoting the power of television with a commitment to excellence, vision and adaptability.
Dave Trott is one of the most iconic names in the field of marketing and advertising. The legendary copywriter advised the audience to think differently about how they approach advertising- “Instead of thinking what can I do that everybody else is doing, you should be thinking what can I do that no one else is doing”.
Dave spoke about how if people you don’t notice or remember your ad, then it is money wasted, “it’s just pollution”. Reminding us that it’s the advertisers to get their client to be part of the 4% of ads that are remembered positively, or the 7% that is remembered negatively, or at least in that 11% that are noticed and remembered. That’s because too many in marketing went to university and studied advertising as an academic subject, and learned a set of rules.
Dave, bringing us through stories front his early days in the industry emphasised the importance of using your “street smarts” and thinking like a “punter” who just wants to know “what’s in it for me” when it comes to advertising. We need to make sure that we answer that question for them. Dave also advised the audience to remember the power of the “simple, timeless human truth” in advertising. Even though Dave spoke from the perspective of someone who’s worked on the biggest brands, his ideas will work for everybody. His approach is all about doing what works – not what you think should work, or what your peers approve of, or what seems ‘good’ by some external standard.
Email (required) *
Example: Yes, I would like to receive emails from TAM Ireland. (You can unsubscribe anytime)
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!