Case Studies

Welcome to our ever-expanding library of inspiring TV advertising case studies sourced from the winners and shortlisted entries of the TAMI Awards.

The TAMI Awards are held to recognise and celebrate inspired uses of TV and to celebrate the best in TV planning.  Happy reading!

It Has to Be Home and Away

How Allianz Ireland “Beat The Best”

WHOOP and Sky Voice Activated Advertising

4Sales Ireland/Medialink – The Most Accessible Ad Breaks Ever

Diageo & Guinness: Kicking off a New Standard in Accessibility

Winning Hearts and Seats with TV

Beating the odds with AV

TV Advertising: The Secret Sauce That Took Virgin Media’s Broadband Sales from Couch Potato to Record Highs!

The Broadband Angelus

Flogas: The Energy Behind Team Ireland

Brady Family – The cHAMpions, 2 Years Running!

Aer Lingus Brand “Love is in the air”.

SSE Airtricity and DIY SOS – Building A Greener Future Together

Better Thinking, Better Targeting, Better Tactics – A Better TV Strategy with Irish Life

Boots Gets Ready With TV & Tik Tok Live!

KFC: How AV Fixed a Leaky Bucket

Londis: Proud Sponsor of Ireland’s Fittest Family

Domino’s Summer of Yodel

National Lottery – 90% Back to Community

Very.ie Rebrand

Sky Glass would like your attention

Zurich: Utilising the far-reaching power of TV, For What Can Go Right

essencemediacom and NOW – Owning the Summer with Love Island

Panadol ‘Made in Ireland’ with RTÉ

AIB: Home Of The Year

Using TV to Build A Better Life With One Irish Life

McDonald’s Sponsorship of Family Entertainment on Virgin Media Television

The Recipe for Success for Bord Bia’s Quality Mark

TAMI AWARDS 2023: Virgin Media Solutions for O’Donnells. Shortlist: Best Use of Innovation

TAMI AWARDS 2023: Javelin for Toyota Ireland. Shortlist: Best Use of Innovation

TAMI AWARDS 2023: dentsu for the CCPC. Shortlist: Best Use of Innovation

TAMI Awards 2023: Sky Media Ireland. Winner Best Use of Innovation

TAMI AWARDS 2023: Sky Media One Campaign for Mindshare and Laya. Shortlist: Best Use of Innovation

TAMI Awards 2022: Mediacom and Digitize for Diet Coke. Shortlist: Best Use of Innovation

TAMI Awards 2022: RTÉ and Carat for Electric Ireland. Winner Best Use of Innovation

TAMI Awards 2022: McDonnells Curry Sauce. Shortlist: Best Use of TV Sponsorship

TAMI Awards 2022: Shortlist: Best Use of TV Sponsorship

TAMI Awards 2022: Core Sponsorship and Zenith for Londis. Highly Commended

TAMI Awards 2022: Mediacom for Boots. Winner Best Use of TV Sponsorship

TAMI Awards 2022: Mediacom for SVdP. Shortlist Best Use of TV to Drive a Rapid Response

TAMI Awards 2022: Sky Media for UNICEF. Winner Best Ongoing Use of TV to Drive a Rapid Response

TAMI Awards 2022: BCP Asset Management with Ad Vantage Media and Sky Media. Winner Use of TV on a Small Budget

TAMI Awards 2022: Zenith and The Irish League of Credit Unions. Shortlist Best Ongoing Use of TV

TAMI Awards 2022: Mindshare and 123.ie. Shortlist Best Ongoing Use of TV

TAMI Awards 2022: Havas Media for Hyundai. GRAND PRIX WINNER and Winner Best Ongoing Use of TV

Starcom, Core and the National Lottery. TAMI Awards 2021: GRAND PRIX Winner and Winner Best Ongoing Use of TV

OMD and Virgin TV 360. TAMI Awards 2021: Shortlist Best Use of Innovation

Starcom and Supervalu. TAMI Awards 2021: Shortlist Best Ongoing Use of TV

UM and Just Eat. TAMI Awards 2021: Winner Best Use of TV Sponsorship

Javelin and Casillero del Diablo. TAMI Awards 2021: Shortlist Best Use of TV Sponsorship

Spark Foundry and RTÉ for Pieta House/Electric Ireland. TAMI Awards 2021: Shortlist Best Use of TV in a Crisis

Dogs Trust. TAMI Awards 2021: Winner Special Award Best Use of TV on a Small Budget

Starcom/Core Sponsorship and Supervalu. TAMI Awards 2021: Winner Best Use of TV in a Crisis

Core Sponsorship and McDonald’s. TAMI Awards 2021: Shortlist Best Use of TV Sponsorship

Starcom, Core and the National Lottery. TAMI Awards 2021: Shortlist Best Short-Term Activation

PHD and Guinness. TAMI Awards 2021: Winner Best Use of Innovation

Mindshare and Lucozade Zero. TAMI Awards 2021: Shortlist Best Use of TV Sponsorship

Core Sponsorship, Starcom and Supervalu working with RTÉ. TAMI Awards 2021: Winner Best Short-Term Activation

Spark Foundry and the HSE. TAMI Awards 2021: Winner-Special Award for Best Collaboration

Mindshare and Fáilte Ireland. TAMI Awards 2021: Shortlist Best Use of Innovation

Starcom and An Post. TAMI Awards 2021: Shortlist Best Use of TV in a Crisis

OMD and Horse Racing Ireland. TAMI Awards 2021: Shortlist Best Use of TV in a Crisis

Aldi and McCann Manchester. TAMI Awards 2020: Grand Prix Winner

Pedigree and Mediacom. TAMI Awards 2020: Shortlist Best Ongoing Use of TV

Sony Pictures and OMD with Virgin Media Solutions. TAMI Awards 2020: Shortlist Best Short-Term Activation

SKODA and PHD. TAMI Awards 2020: Winner-Best Use of TV Sponsorship

Brady Family Ham and OMD. TAMI Awards 2020: Shortlist-Best Use of Innovation

SEAT and PHD. TAMI Awards 2020: Winner-Best Use of Innovation

OMD and Pepsico. TAMI Awards 2020: Shortlist-Best Use of Innovation

Londis and Core Sponsorship. TAMI Awards 2020: Shortlist-Best Use of TV Sponsorship

Strong Roots and Core Sponsorship. TAMI Awards 2020: Shortlist-Best Use of Sponsorship

Irish Guide Dogs for the Blind and Like Charity. TAMI Awards 2020: Winner-Best Short-Term Activation

Tayto Munchos. TAMI Awards 2020: Shortlist Best Short-Term Activation

Strong Roots and Core Sponsorship. TAMI Awards 2020: Winner-Best Newcomer

Three and Core. TAMI Awards 2020: Shortlist-Best Use of Innovation

Bord Bia and Wavemaker

Aldi and McCann Manchester

O’Donnells Crisps and Vizeum

GoCar

TV captures the attention of your target audience

Sign up to our monthly insights

By submitting this form, you are consenting to receive marketing emails from: TAM Ireland, One Earlsfort Centre, Dublin 2, http://www.tamireland.ie. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact