Case Studies

Welcome to our ever-expanding library of inspiring TV advertising case studies. We have two sources for this library: winners and shortlisted entries of the TAMI Awards and also previous ADFX Award winners (thanks to IAPI) . The ADFX Awards are based on proven  impact, and honour the most effective advertising campaigns that appeared in the Irish market.

The TAMI Awards are held to recognise and celebrate inspired uses of TV and to celebrate the best in TV planning. You can see all the winners submissions and videos from our awards events below. Happy reading!

TAMI Awards 2023: Havas for Domino’s .Winner: Best Tactical Use of TV

TAMI Awards 2023: Starcom(Core) for the National Lottery. Shortlist Best Tactical Use of TV

TAMI Awards 2023: dentsu for Very.ie. Shortlist Best Tactical Use of TV

TAMI Awards 2023: essencemediacom for Sky Glass. Winner: Best TV Strategy

TAMI Awards 2023: UMWW for Zurich. Shortlist Best TV Strategy

TAMI Awards 2023: Spark Foundry for KFC. Winner: Best TV Strategy

TAMI Awards 2023: essencemediacom for NOW. Shortlist Best Use of TV Sponsorship

TAMI Awards 2023: Core with RTÉ & Publicis Leon for Panadol. Winner Best Use of TV Sponsorship

TAMI Awards 2023: Core for AIB. Shortlist Best Use of TV Sponsorship

TAMI Awards 2023: Zenith for Irish Life. Shortlist Best Ongoing Use of TV

TAMI Awards 2023: Core Sponsorship for McDonald’s. Shortlist Best Ongoing Use of TV

TAMI Awards 2023: Wavemaker for Bord Bia. GRAND PRIX WINNER and Winner Best Ongoing Use of TV

TAMI AWARDS 2023: Virgin Media Solutions for O’Donnells. Shortlist: Best Use of Innovation

TAMI AWARDS 2023: Javelin for Toyota Ireland. Shortlist: Best Use of Innovation

TAMI AWARDS 2023: dentsu for the CCPC. Shortlist: Best Use of Innovation

TAMI Awards 2023: Sky Media Ireland. Winner Best Use of Innovation

TAMI AWARDS 2023: Sky Media One Campaign for Mindshare and Laya. Shortlist: Best Use of Innovation

TAMI Awards 2022: Mediacom and Digitize for Diet Coke. Shortlist: Best Use of Innovation

TAMI Awards 2022: RTÉ and Carat for Electric Ireland. Winner Best Use of Innovation

TAMI Awards 2022: McDonnells Curry Sauce. Shortlist: Best Use of TV Sponsorship

TAMI Awards 2022: Shortlist: Best Use of TV Sponsorship

TAMI Awards 2022: Core Sponsorship and Zenith for Londis. Highly Commended

TAMI Awards 2022: Mediacom for Boots. Winner Best Use of TV Sponsorship

TAMI Awards 2022: Mediacom for SVdP. Shortlist Best Use of TV to Drive a Rapid Response

TAMI Awards 2022: Sky Media for UNICEF. Winner Best Ongoing Use of TV to Drive a Rapid Response

TAMI Awards 2022: BCP Asset Management with Ad Vantage Media and Sky Media. Winner Use of TV on a Small Budget

TAMI Awards 2022: Zenith and The Irish League of Credit Unions. Shortlist Best Ongoing Use of TV

TAMI Awards 2022: Mindshare and 123.ie. Shortlist Best Ongoing Use of TV

TAMI Awards 2022: Havas Media for Hyundai. GRAND PRIX WINNER and Winner Best Ongoing Use of TV

Starcom, Core and the National Lottery. TAMI Awards 2021: GRAND PRIX Winner and Winner Best Ongoing Use of TV

OMD and Virgin TV 360. TAMI Awards 2021: Shortlist Best Use of Innovation

Starcom and Supervalu. TAMI Awards 2021: Shortlist Best Ongoing Use of TV

UM and Just Eat. TAMI Awards 2021: Winner Best Use of TV Sponsorship

Javelin and Casillero del Diablo. TAMI Awards 2021: Shortlist Best Use of TV Sponsorship

Spark Foundry and RTÉ for Pieta House/Electric Ireland. TAMI Awards 2021: Shortlist Best Use of TV in a Crisis

Dogs Trust. TAMI Awards 2021: Winner Special Award Best Use of TV on a Small Budget

Starcom/Core Sponsorship and Supervalu. TAMI Awards 2021: Winner Best Use of TV in a Crisis

Core Sponsorship and McDonald’s. TAMI Awards 2021: Shortlist Best Use of TV Sponsorship

Starcom, Core and the National Lottery. TAMI Awards 2021: Shortlist Best Short-Term Activation

PHD and Guinness. TAMI Awards 2021: Winner Best Use of Innovation

Mindshare and Lucozade Zero. TAMI Awards 2021: Shortlist Best Use of TV Sponsorship

Core Sponsorship, Starcom and Supervalu working with RTÉ. TAMI Awards 2021: Winner Best Short-Term Activation

Spark Foundry and the HSE. TAMI Awards 2021: Winner-Special Award for Best Collaboration

Mindshare and Fáilte Ireland. TAMI Awards 2021: Shortlist Best Use of Innovation

Starcom and An Post. TAMI Awards 2021: Shortlist Best Use of TV in a Crisis

OMD and Horse Racing Ireland. TAMI Awards 2021: Shortlist Best Use of TV in a Crisis

Aldi and McCann Manchester. TAMI Awards 2020: Grand Prix Winner

Pedigree and Mediacom. TAMI Awards 2020: Shortlist Best Ongoing Use of TV

Sony Pictures and OMD with Virgin Media Solutions. TAMI Awards 2020: Shortlist Best Short-Term Activation

SKODA and PHD. TAMI Awards 2020: Winner-Best Use of TV Sponsorship

Brady Family Ham and OMD. TAMI Awards 2020: Shortlist-Best Use of Innovation

SEAT and PHD. TAMI Awards 2020: Winner-Best Use of Innovation

OMD and Pepsico. TAMI Awards 2020: Shortlist-Best Use of Innovation

Londis and Core Sponsorship. TAMI Awards 2020: Shortlist-Best Use of TV Sponsorship

Strong Roots and Core Sponsorship. TAMI Awards 2020: Shortlist-Best Use of Sponsorship

Irish Guide Dogs for the Blind and Like Charity. TAMI Awards 2020: Winner-Best Short-Term Activation

Tayto Munchos. TAMI Awards 2020: Shortlist Best Short-Term Activation

Strong Roots and Core Sponsorship. TAMI Awards 2020: Winner-Best Newcomer

Three and Core. TAMI Awards 2020: Shortlist-Best Use of Innovation

Bord Bia and Wavemaker

Aldi and McCann Manchester

O’Donnells Crisps and Vizeum

GoCar

Gas Networks Ireland and Carat

Rockshore and Carat

Liberty Insurance and Mediaworks

KBC and Mediaworks

Casillero Del Diablo and Wavemaker.

Brancott Estate Flight and Core Sponsorship

The Travel Department and Vizeum

Lidl (Ladies Gaelic Football)

Energia

Lidl (The basket that grew up to be a trolley)

Vodafone

Three

Bord Gais

Waterwipes

McDonnells Curry Sauce

Phonewatch

Eir

Fáilte Ireland

Bank of Ireland Mortgages

Supervalu

Rabo Direct

Virgin Media

Orchard Thieves

Cuisine De France

Deep River Rock

TV captures the attention of your target audience

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