Total advertising spend on TV in 2019 was the highest it’s been since TAM Ireland started reporting on actual TV Commercial Revenue.
Video is firmly entrenched in our lives. Whether we’re snuggling on the sofa for an evening of telly or killing time on our mobiles before the bus arrives, the opportunities to watch have never been greater. The results from our Irish research study detangles the role that video plays in our lives, to determine how the different video formats coexist and why viewers choose to invest their time in a range of video platforms.
TAM Ireland are now working with Engager. Engager’s innovative software mines the world’s top social media APIs and uses AI and TV industry-specific machine learning technology to rank the engagement, reactions and sentiment of Irish TV audiences. The data enables us to fully understand the powerful connection between audiences and TV programmes.