Find out all you need to know about the latest statistics and trends on TV in Ireland.
See how our community get the most out of TV advertising in Ireland
Find out about our busy schedule of events, training and awards.
Providing precise viewership data and promoting the power of television with a commitment to excellence, vision and adaptability.
Research from Thinkbox and accelero that gives an up-to-date, evidence-based checklist that marketers can look at to see what the major drivers of profitability are.
Our new TVland V Adland piece of research for 2023 is an update to previous studies examining the difference between the perception of media and the media consumption habits of the Irish public and media professionals. Check out the key findings and download the charts.
In today's digital age, the concept of attention has become increasingly valuable. Brands understand the impact of this new metric, recognizing that the greater the ad attention, the greater the business results.
As the TV industry is building a more sophisticated understanding of ad attention, The Global TV Group has created a compilation of relevant research on the topic.
Reach from Think TV in Australia shows that Total TV delivers the strongest brand impact of all media channels and that it can also generate the strongest cross-media interactions.
TAM Ireland have been busy building a Total Video Panel which is representative of all TV Households and measures viewing across all devices in the household.
New research from Think TV in Australia as part of "The Payback Series" examines the ability of media to optimise campaign return on investment (ROI).
As an industry we pride ourselves on staying on top of the latest trends and keeping up with the newest gadgets and offerings. But what if those technological and culturally forward behaviours are skewing our perceptions about how the general Irish population consume media and technology? How accurate are our assumptions about the populations media usage?
The Global TV Group has released its Global TV Deck for 2021 - showcasing how TV drives business outcomes. This brand-new research collection is indispensable for marketers seeking to make the most informed decisions regarding their ad investments – illustrating how TV drives business outcomes and provides them with the best leverage for their marketing activities.
Back in March 2020, life as we knew it shifted. The things that we took for granted just weeks before temporarily ground to a total halt. TAM commissioned B&A to conduct the Reopening Ireland Tracker Study to conduct a real-time study in conjunction with the loosening of restrictions in Ireland (May-September) to see how Irish people were reacting to the monumental changes in their lives. Read the results here
This is the second of our 5 studies that will coincide with the reopening of Ireland. The field work was conducted from June 11th-15th 2020. In this survey, we find that over the last four weeks there has been an increase in the number of people working full time outside the home, along with a corresponding decline in the proportion of adults who are currently furloughed.
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