This is the second of our 5 studies that will coincide with the reopening of Ireland. The field work was conducted from June 11th-15th 2020. In this survey, we find that over the last four weeks there has been an increase in the number of people working full time outside the home, along with a corresponding decline in the proportion of adults who are currently furloughed.
TAM Ireland commissioned B&A to conduct a nationally representative survey of just over 300 Irish Adults from the Acumen Panel to understand people’s personal finances, purchase intent and view of the media. This is the first of 5 studies that will coincide with the reopening of Ireland. The field work was conducted from May 22nd – 25th 2020.
Total advertising spend on TV in 2019 was the highest it’s been since TAM Ireland started reporting on actual TV Commercial Revenue.
Video is firmly entrenched in our lives. Whether we’re snuggling on the sofa for an evening of telly or killing time on our mobiles before the bus arrives, the opportunities to watch have never been greater. The results from our Irish research study detangles the role that video plays in our lives, to determine how the different video formats coexist and why viewers choose to invest their time in a range of video platforms.