Research

Research from TAM Ireland on understanding the relationship between TV advertising activity and brand outcomes

23/04/2026

The results of the TAM Ireland 2025 "ADland V IREland" survey are here. The report sets up to update previous research and find out what differences there are (if any) between the general public and ad industry professionals

21/11/2025

Media channel selection can imply unspoken qualities and have an impact on advertising effectiveness. New research from TAM Ireland helps quantify this "X-Factor" for different media channels in Ireland

23/01/2025

If you haven’t heard of attention, as Karen Nelson-Field says, you’ve been living under a rock for the past year. As an industry, we’ve never been more aware of how hard it is to get people’s attention and how difficult it is to drive trust and creativity, and be unmissable. With this in mind, TAM Ireland asked Red C Research and Amplified Intelligence to conduct the first ever piece of research on attention across AV in Ireland.  You can view the results here

25/01/2024

Our new TVland V Adland piece of research for 2023 is an update to previous studies examining the difference between the perception of media and the media consumption habits of the Irish public and media professionals. Check out the key findings and download the charts.

19/07/2023

TAM Ireland have been busy building a Total Video Panel which is representative of all TV Households and measures viewing across all devices in the household.

23/11/2022

As an industry we pride ourselves on staying on top of the latest trends and keeping up with the newest gadgets and offerings. But what if those technological and culturally forward behaviours are skewing our perceptions about how the general Irish population consume media and technology? How accurate are our assumptions about the populations media usage?

26/04/2021

Back in March 2020, life as we knew it shifted. The things that we took for granted just weeks before temporarily ground to a total halt. TAM commissioned B&A to conduct the Reopening Ireland Tracker Study to conduct a real-time study in conjunction with the loosening of restrictions in Ireland (May-September) to see how Irish people were reacting to the monumental changes in their lives. Read the results here

8/10/2020

This is the second of our 5 studies that will coincide with the reopening of Ireland. The field work was conducted from June 11th-15th 2020. In this survey, we find that over the last four weeks there has been an increase in the number of people working full time outside the home, along with a corresponding decline in the proportion of adults who are currently furloughed.

24/06/2020

TAM Ireland commissioned B&A to conduct a nationally representative survey of just over 300 Irish Adults from the Acumen Panel to understand people’s personal finances, purchase intent and view of the media. This is the first of 5 studies that will coincide with the reopening of Ireland. The field work was conducted from May 22nd – 25th 2020.

4/06/2020