Research

TAM Ireland have been busy building a Total Video Panel which is representative of all TV Households and measures viewing across all devices in the household.

23/11/2022

New research from Think TV in Australia as part of "The Payback Series" examines the ability of media to optimise campaign return on investment (ROI).

21/07/2021

As an industry we pride ourselves on staying on top of the latest trends and keeping up with the newest gadgets and offerings. But what if those technological and culturally forward behaviours are skewing our perceptions about how the general Irish population consume media and technology? How accurate are our assumptions about the populations media usage?

26/04/2021

The Global TV Group has released its Global TV Deck for 2021 - showcasing how TV drives business outcomes. This brand-new research collection is indispensable for marketers seeking to make the most informed decisions regarding their ad investments – illustrating how TV drives business outcomes and provides them with the best leverage for their marketing activities.

25/04/2021

Back in March 2020, life as we knew it shifted. The things that we took for granted just weeks before temporarily ground to a total halt. TAM commissioned B&A to conduct the Reopening Ireland Tracker Study to conduct a real-time study in conjunction with the loosening of restrictions in Ireland (May-September) to see how Irish people were reacting to the monumental changes in their lives. Read the results here

8/10/2020

This is the second of our 5 studies that will coincide with the reopening of Ireland. The field work was conducted from June 11th-15th 2020. In this survey, we find that over the last four weeks there has been an increase in the number of people working full time outside the home, along with a corresponding decline in the proportion of adults who are currently furloughed.

24/06/2020

TAM Ireland commissioned B&A to conduct a nationally representative survey of just over 300 Irish Adults from the Acumen Panel to understand people’s personal finances, purchase intent and view of the media. This is the first of 5 studies that will coincide with the reopening of Ireland. The field work was conducted from May 22nd – 25th 2020.

4/06/2020

Total advertising spend on TV in 2019 was the highest it’s been since TAM Ireland started reporting on actual TV Commercial Revenue.

15/05/2020

A summary of meta-analysis from 2015 that provided the Irish marketing /media community a book of evidence about the power and value of advertising in Ireland

22/03/2020

Video is firmly entrenched in our lives. Whether we’re snuggling on the sofa for an evening of telly or killing time on our mobiles before the bus arrives, the opportunities to watch have never been greater. The results from our Irish research study detangles the role that video plays in our lives, to determine how the different video formats coexist and why viewers choose to invest their time in a range of video platforms.

12/03/2019