BVOD Completion Rate Audit 2026
2026 results of the ABC audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate. Learn more here
BVOD Completion Rate Audit
TAM Ireland have appointed ABC to conduct an audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate. Learn more here
Viewers Per View (VPV)
The concept of "number of viewers per view" (VPV) in video content refers to the average number of individuals watching a piece of content for each reported view. Learn more here
TAM Ireland Audit Results
TAM Ireland recently engaged TAM Auditors 3M3A Global to conduct a full end-to-end audit of the TV audience measurement service provided by Nielsen. Get a full breakdown of the findings here
The TV Measurement System
TAM Ireland commissions contractors to provide research services, including the production of audience viewing figures, on its behalf. The audience measurement contract is held by Nielsen. Nielsen Television Audience Measurement have been providing the ratings measurement service in Ireland since 1996. TAM Ireland adheres to the highest research standards and the rigour with which it undertakes its task provides a gold standard for TV viewing measurement.
The TAM Streaming Meter
An update on the TAM Ireland Streaming Meter project
Lifestyle Data on the TAM Panel
How the TAM Ireland LifeStyle Survey (a survey conducted by Nielsen of the TV panel members on their behaviour and attitudes) can help in planning by offering additional insights beyond standard demographic profiles.
TAM metrics explained
Unlike some other media TAM, on behalf of the TV industry, measures both duration of viewing and reach and has a number of metrics associated with these.
The TAM A/V Data Solution in action
A quick video to show you how the A/V Data Solution works and how you can use it to make a total A/V media campaign more efficient.
Explaining VISTA: The TAM Ireland cross-platform measurement project
The aim of the VISTA project is to provide consistent, comparable AV data across all devices and formats through building a cross-platform measurement solution. There are four stages to the project, with the aim to have full integration and usability of all the data by 2021. This document breaks down the project in more detail.
