We know that planning marketing during a crisis is difficult. The articles below provide insights and assistance for marketers and agencies in planning and managing their brands successfully through the COVID-19 crisis.

Date added: 07/05/2020 News, Opinion

How the TAM Ireland LifeStyle Survey (a survey conducted by Nielsen of the TV panel members on their behaviour and attitudes) can help in planning by offering additional insights beyond standard demographic profiles.

Date added: 30/04/2020 AV Measurement