News

Save the Date-The Long Lunch 2025

The Long Lunch will be back in January 2025! So put the date of Thursday 23rd January in your diary and all will be revealed soon!

15/10/2024 - Read more


TAM Ireland TV Showcase

At this year's TAM TV Showcase, we explored the future of TV from both planning and advertising angles. You can now view the event on demand

19/09/2024 - Read more


TV advertising revenue up 11% in first half of 2024

TV advertising revenue has had a standout first half to 2024 total H1 commercial TV revenue up 11% on the 2023 figure.

23/08/2024 - Read more


TAM Ireland Audit Results

TAM Ireland recently engaged TAM Auditors 3M3A Global to conduct a full end-to-end audit of the TV audience measurement service provided by Nielsen. Great a full breakdown of the findings here

16/05/2024 - Read more


TV sees 9% increase in revenues in Q1 2024

TV sees 9% increase in revenues in Q1 2024 and TV viewing has recorded a very strong start to 2024.

3/05/2024 - Read more


The TAMI Awards 2024 shortlist has been revealed.

The shortlist for the TAMI Awards 2024 has been revealed

9/04/2024 - Read more


Top 50 TV Programmes 2023

TAM Ireland/Nielsen Media viewing figures for 2023 proved the strength and resilience of the relationship between the Irish viewing public and TV. Here is the list of the top 50 programmes for 2023

10/01/2024 - Read more


Tickets for the Long Lunch 2024 now on sale

Tickets for the Long Lunch 2024 now on sale where over lunch in the Aviva Stadium, Karen Nelson-Field will bring us through new bespoke Irish research, commissioned by TAM Ireland and conducted by RED C and Amplified Intelligence, to benchmark and measure human attention in Ireland across AV.

20/12/2023 - Read more


Broadcasters to audit BVOD Player Completion Rates

TAM Ireland has appointed ABC to conduct an audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate. All players will be audited by ABC over the coming months and the bar is set very high – the agreed metric is that on average at least 95% of commercial AV Plays are fully completed - viewed 100%.

15/11/2023 - Read more


TAM Ireland release 1st six months data from Total Video Panel 

TAM Ireland along with Nielsen have been building a Total Video Panel that represents the viewing activity across All Devices and All Services in TV Households with a Fixed Broadband Connection.  The collected data is based on actual viewing activity and the viewing is metered in 450 households, across all devices in the household.  This is a very exciting development for the industry and the findings from the first 6 months of this year reveal the viewing habits of the nation across all video for the first time

10/11/2023 - Read more


TV captures the attention of your target audience

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