Total advertising spend on TV in 2019 was the highest it’s been since TAM Ireland started reporting on actual TV Commercial Revenue.
We know that planning marketing during a crisis is difficult. The articles below provide insights and assistance for marketers and agencies in planning and managing their brands successfully through the COVID-19 crisis.
An update on the TAM Ireland Streaming Meter project
How the TAM Ireland LifeStyle Survey (a survey conducted by Nielsen of the TV panel members on their behaviour and attitudes) can help in planning by offering additional insights beyond standard demographic profiles.