News

Looking for some inspiration? Read the egta collection of Creative Total TV campaigns

This publication from egta explores TV creativity at its finest-exploring a wealth of innovative and inspiring case studies across a number of markets. It looks at case studies involving branded content, navigating the crisis and tech-driven innovations.

17/06/2021 - Read more


Ehrenberg-Bass: Narrow targeting ‘counter-productive’ to B2B growth

A new study from Ehrenberg-Bass says that "Narrow targeting ‘counter-productive’ to B2B growth"  and reinforces the fact that to gain fame and growth, brands need media with mass reach and scale. TV is key for this.

1/06/2021 - Read more


TAM Ireland releases results of Adland Survey 2021

TAM Ireland has published the results of the Adland Survey 2021. In the survey TAM Ireland have put the advertising industry in the spotlight and see how accurately they reflect the rest of the nation.

27/04/2021 - Read more


TV Advertising Revenue exceeds €230m in 2020

Against the backdrop of a global pandemic and the advertising industry screeching to an almost full stop in March 2020, the TV advertising industry performed remarkably well.

21/04/2021 - Read more


Adland-We want to hear your views!

We want to hear from those who work in the the media and advertising industry to find discover their attitudes to, and use of, media, technology and advertising.  It will take no more than 6 minutes of your time and you can fill it in directly below. The survey is conducted on an anonymous basis and … Continued

11/03/2021 - Read more


The Late Late Toy Show through the years

The Toy Show is now more about any one person or any one TV station-its an Irish institution. We look back at 12 years of viewing to this incredible show.

26/11/2020 - Read more


Some old rules and some new rules for consumer media in Covid Ireland

Some old rules and some new rules for consumer media in Covid Ireland  Mark James-MC at our Reopening Ireland webinar brings us through his thoughts on what the results mean for brands and marketeers.

12/10/2020 - Read more


TAM Ireland Presents: The Reopening Ireland Tracker Study and The TAMIs

On Wednesday Sept 30th we presented the results of our Tracker Study that has followed Irish consumer behaviour over the past number of months. A big thanks to our speakers:MC – Mark James Ian McShane – B&A Andy Pierce – Core Ann-Marie O’Brien – Three Ireland Jill McGrath- TAM Ireland You can access the slides … Continued

10/09/2020 - Read more


2019 TV Advertising Revenue the highest in 9 years

Total advertising spend on TV in 2019 was the highest it’s been since TAM Ireland started reporting on actual TV Commercial Revenue.

15/05/2020 - Read more


Marketing During a Crisis

We know that planning marketing during a crisis is difficult. The articles below provide insights and assistance for marketers and agencies in planning and managing their brands successfully through the COVID-19 crisis.

7/05/2020 - Read more


TV captures the attention of your target audience

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