News

Cord Cutting

The phenomenon of cord cutting has been much talked about in recent years but to what extent is this prevalent in the Irish market? We took a look at some of the latest data to find out.

26/11/2021 - Read more


The Late Late Toy Show through the years

The Toy Show is now more about any one person or any one TV station-its an Irish institution. We look back at 12 years of viewing to this incredible show.

21/11/2021 - Read more


TAM Ireland launches BVOD Planning Tool

TAM Ireland have developed the BVOD Planning Tool. Launched in October 2021,the tool can be used to calculate Total Broadcaster TV (live, recorded and BVOD) reach and average minutes across TV sets, tablets, PCs and smartphones, for 17 audiences in total.

27/10/2021 - Read more


Research reveals the difference between efficient and effective ROI

The latest edition of the Payback Series Study has found media return on investment (ROI) is improved when brands consider time frames for return on investment in their campaign planning and quantifies potential media-driven sales squandered for those that don’t.

5/10/2021 - Read more


Winners of TAMI Awards to be revealed at virtual event on September 30th

This year, the winners of the TAMI Awards 2021 will be revealed during a virtual awards ceremony – which means everyone’s invited! All awards will be presented on Thursday September 30th 2021 at 12.30pm. Don’t miss your chance to glimpse inside the biggest and best TV campaigns of the year, from best use of sponsorship … Continued

10/09/2021 - Read more


Sky One to be replaced by Sky Showcase

From September Sky One is being replaced with a new flagship brand Sky Showcase. Sky Showcase will be Sky’s new flagship, linear only, main event channel, featuring top shows hand-picked from across Sky’s entertainment brands. On Sky Showcase you will find the best of Sky Witness, Sky Documentaries, Sky Crime, Sky Nature, Sky Arts, Sky … Continued

3/08/2021 - Read more


Looking for some inspiration? Read the egta collection of Creative Total TV campaigns

This publication from egta explores TV creativity at its finest-exploring a wealth of innovative and inspiring case studies across a number of markets. It looks at case studies involving branded content, navigating the crisis and tech-driven innovations.

17/06/2021 - Read more


Ehrenberg-Bass: Narrow targeting ‘counter-productive’ to B2B growth

A new study from Ehrenberg-Bass says that "Narrow targeting ‘counter-productive’ to B2B growth"  and reinforces the fact that to gain fame and growth, brands need media with mass reach and scale. TV is key for this.

1/06/2021 - Read more


TAM Ireland releases results of Adland Survey 2021

TAM Ireland has published the results of the Adland Survey 2021. In the survey TAM Ireland have put the advertising industry in the spotlight and see how accurately they reflect the rest of the nation.

27/04/2021 - Read more


TV Advertising Revenue exceeds €230m in 2020

Against the backdrop of a global pandemic and the advertising industry screeching to an almost full stop in March 2020, the TV advertising industry performed remarkably well.

21/04/2021 - Read more


TV captures the attention of your target audience

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