Find out all you need to know about the latest statistics and trends on TV in Ireland.
See how our community get the most out of TV advertising in Ireland
Find out about our busy schedule of events, training and awards.
Providing precise viewership data and promoting the power of television with a commitment to excellence, vision and adaptability.
It has been a few years since our last Adland survey where we explored the differences in media consumption and perception between the average person in Ireland and those who work in media. We are refreshing the study for 2023 to again explore the differences between the general public (’normal’ people) and ad industry professionals across areas … Continued
11/06/2023 - Read more
TAM Ireland and Radiocentre Ireland have joined forces to launch Ad Value, an initiative to produce detailed evidence demonstrating the return on investment from advertising in the Irish market. Miix Analytics, a Canadian based marketing mix modelling company have been appointed to run the project which involves collating evidence from existing econometric studies carried out … Continued
20/03/2023 - Read more
TAM Ireland/Nielsen Media released the viewing figures for 2022 that show how much the viewing public in Ireland love TV. Here is the list of the top 50 programmes for 2022
12/01/2023 - Read more
TAM Ireland have been busy building a Total Video Panel which is representative of all TV Households and measures viewing across all devices in the household.
23/11/2022 - Read more
It’s been a very strong 6 months for TV advertising in 2022 with total revenue up almost 7% yoy and up 10% on 2019 to €127m.
6/10/2022 - Read more
9/09/2022 - Read more
Register for the TAM TV Showcase-taking place on September 22nd
2/09/2022 - Read more
Read how TV ad revenue was up 12% in Quarter 1 2022
24/05/2022 - Read more
Advertisers put their faith in Broadcaster TV advertising to reach out to consumers across Ireland in 2021. Read about the total revenue figures here
22/03/2022 - Read more
“Super-light” buyers who purchase a brand only five times in a five-year period are central to driving long-term success in the FMCG sector.
7/03/2022 - Read more
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