TAM Ireland and the Institute of Advertising Practitioners in Ireland (IAPI) have teamed up to create a new training workshop which will provide participants with a grounding in the essentials of AV planning and buying.
With the TAM/Nielsen contract in its 7th year, a full audit of the service, examining every aspect of the measurement process and ensuring that it is of good practice and in-line with international standards was performed. Read more here
The TAM A/V Data Solution Shape of Day charts give us a deeper understanding of viewer behaviour. The data in the tables allows us to see when viewers consume each format (by hour) and on what device.
February sees returning favorites alongside some great new series. Check out some of the highlights below.
TAM Ireland are now working with Engager. Engager’s innovative software mines the world’s top social media APIs and uses AI and TV industry-specific machine learning technology to rank the engagement, reactions and sentiment of Irish TV audiences. The data enables us to fully understand the powerful connection between audiences and TV programmes.