News

TAM Ireland and Radiocentre Ireland have joined forces to launch Ad Value, an initiative to produce detailed evidence demonstrating the return on investment from advertising in the Irish market. Miix Analytics, a Canadian based marketing mix modelling company have been appointed to run the project which involves collating evidence from existing econometric studies carried out … Continued

20/03/2023 - Read more

TAM Ireland/Nielsen Media released the viewing figures for 2022 that show how much the viewing public in Ireland love TV. Here is the list of the top 50 programmes for 2022

12/01/2023 - Read more

TAM Ireland have been busy building a Total Video Panel which is representative of all TV Households and measures viewing across all devices in the household.

23/11/2022 - Read more

It’s been a very strong 6 months for TV advertising in 2022 with total revenue up almost 7% yoy and up 10% on 2019 to €127m.

6/10/2022 - Read more

It’s been a very strong 6 months for TV advertising in 2022 with total revenue up almost 7% yoy and up 10% on 2019 to €127m.

9/09/2022 - Read more

Register for the TAM TV Showcase-taking place on September 22nd

2/09/2022 - Read more

Read how TV ad revenue was up 12% in Quarter 1 2022

24/05/2022 - Read more

Advertisers put their faith in Broadcaster TV advertising to reach out to consumers across Ireland in 2021. Read about the total revenue figures here

22/03/2022 - Read more

“Super-light” buyers who purchase a brand only five times in a five-year period are central to driving long-term success in the FMCG sector.

7/03/2022 - Read more

The phenomenon of cord cutting has been much talked about in recent years but to what extent is this prevalent in the Irish market? We took a look at some of the latest data to find out.

26/11/2021 - Read more