News

The concept of "number of viewers per view" (VPV) in video content refers to the average number of individuals watching a piece of content for each reported view. Learn more here

31/03/2025 - Read more

The total advertising spend on TV in 2024 was €298,000,405- an increase of 5.3% on 2023.

14/02/2025 - Read more

Official TAM Ireland/Nielsen figures for 2024 show television viewing continues to dominate our leisure time with the average Irish adult in a TV home watching for 2 hours 30 mins every day. Here is the list of the top 50 programmes for 2024

9/01/2025 - Read more

2024 TV advertising revenue continues its very strong performance with the latest commercial TV revenue figures up to September 2024 showing a 7.6% increase on the same 2023 figure.

15/11/2024 - Read more

The Long Lunch will be back in January 2025! So put the date of Thursday 23rd January in your diary and all will be revealed soon!

15/10/2024 - Read more

At this year's TAM TV Showcase, we explored the future of TV from both planning and advertising angles. You can now view the event on demand

19/09/2024 - Read more

TV advertising revenue has had a standout first half to 2024 total H1 commercial TV revenue up 11% on the 2023 figure.

23/08/2024 - Read more

TAM Ireland recently engaged TAM Auditors 3M3A Global to conduct a full end-to-end audit of the TV audience measurement service provided by Nielsen. Get a full breakdown of the findings here

16/05/2024 - Read more

TV sees 9% increase in revenues in Q1 2024 and TV viewing has recorded a very strong start to 2024.

3/05/2024 - Read more

The shortlist for the TAMI Awards 2024 has been revealed

9/04/2024 - Read more