Find out all you need to know about the latest statistics and trends on TV in Ireland.
See how our community get the most out of TV advertising in Ireland
Find out about our busy schedule of events, training and awards.
Providing precise viewership data and promoting the power of television with a commitment to excellence, vision and adaptability.
Read how TV ad revenue was up 12% in Quarter 1 2022
24/05/2022 - Read more
Advertisers put their faith in Broadcaster TV advertising to reach out to consumers across Ireland in 2021. Read about the total revenue figures here
22/03/2022 - Read more
“Super-light” buyers who purchase a brand only five times in a five-year period are central to driving long-term success in the FMCG sector.
7/03/2022 - Read more
The phenomenon of cord cutting has been much talked about in recent years but to what extent is this prevalent in the Irish market? We took a look at some of the latest data to find out.
26/11/2021 - Read more
The Toy Show is now more about any one person or any one TV station-its an Irish institution. We look back at 12 years of viewing to this incredible show.
21/11/2021 - Read more
TAM Ireland have developed the BVOD Planning Tool. Launched in October 2021,the tool can be used to calculate Total Broadcaster TV (live, recorded and BVOD) reach and average minutes across TV sets, tablets, PCs and smartphones, for 17 audiences in total.
27/10/2021 - Read more
The latest edition of the Payback Series Study has found media return on investment (ROI) is improved when brands consider time frames for return on investment in their campaign planning and quantifies potential media-driven sales squandered for those that don’t.
5/10/2021 - Read more
This year, the winners of the TAMI Awards 2021 will be revealed during a virtual awards ceremony – which means everyone’s invited! All awards will be presented on Thursday September 30th 2021 at 12.30pm. Don’t miss your chance to glimpse inside the biggest and best TV campaigns of the year, from best use of sponsorship … Continued
10/09/2021 - Read more
From September Sky One is being replaced with a new flagship brand Sky Showcase. Sky Showcase will be Sky’s new flagship, linear only, main event channel, featuring top shows hand-picked from across Sky’s entertainment brands. On Sky Showcase you will find the best of Sky Witness, Sky Documentaries, Sky Crime, Sky Nature, Sky Arts, Sky … Continued
3/08/2021 - Read more
This publication from egta explores TV creativity at its finest-exploring a wealth of innovative and inspiring case studies across a number of markets. It looks at case studies involving branded content, navigating the crisis and tech-driven innovations.
17/06/2021 - Read more
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