TAM Ireland Audit Results

TAM Ireland recently engaged TAM Auditors 3M3A Global to conduct a full end-to-end audit of the TV audience measurement service provided by Nielsen. Great a full breakdown of the findings here

16/05/2024 - Read more

TV sees 9% increase in revenues in Q1 2024

TV sees 9% increase in revenues in Q1 2024 and TV viewing has recorded a very strong start to 2024.

3/05/2024 - Read more

The TAMI Awards 2024 shortlist has been revealed.

The shortlist for the TAMI Awards 2024 has been revealed

9/04/2024 - Read more

Top 50 TV Programmes 2023

TAM Ireland/Nielsen Media viewing figures for 2023 proved the strength and resilience of the relationship between the Irish viewing public and TV. Here is the list of the top 50 programmes for 2023

10/01/2024 - Read more

Tickets for the Long Lunch 2024 now on sale

Tickets for the Long Lunch 2024 now on sale where over lunch in the Aviva Stadium, Karen Nelson-Field will bring us through new bespoke Irish research, commissioned by TAM Ireland and conducted by RED C and Amplified Intelligence, to benchmark and measure human attention in Ireland across AV.

20/12/2023 - Read more

Broadcasters to audit BVOD Player Completion Rates

TAM Ireland has appointed ABC to conduct an audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate. All players will be audited by ABC over the coming months and the bar is set very high – the agreed metric is that on average at least 95% of commercial AV Plays are fully completed - viewed 100%.

15/11/2023 - Read more

TAM Ireland release 1st six months data from Total Video Panel 

TAM Ireland along with Nielsen have been building a Total Video Panel that represents the viewing activity across All Devices and All Services in TV Households with a Fixed Broadband Connection.  The collected data is based on actual viewing activity and the viewing is metered in 450 households, across all devices in the household.  This is a very exciting development for the industry and the findings from the first 6 months of this year reveal the viewing habits of the nation across all video for the first time

10/11/2023 - Read more

Adland-We want to hear your views!

It has been a few years since our last Adland survey where we explored the differences in media consumption and perception between the average person in Ireland and those who work in media. We are refreshing the study for 2023 to again explore the differences between the general public (’normal’ people) and ad industry professionals across areas … Continued

11/06/2023 - Read more

Ad Value Initiative

TAM Ireland and Radiocentre Ireland have joined forces to launch Ad Value, an initiative to produce detailed evidence demonstrating the return on investment from advertising in the Irish market. Miix Analytics, a Canadian based marketing mix modelling company have been appointed to run the project which involves collating evidence from existing econometric studies carried out … Continued

20/03/2023 - Read more

Top 50 TV Programmes 2022

TAM Ireland/Nielsen Media released the viewing figures for 2022 that show how much the viewing public in Ireland love TV. Here is the list of the top 50 programmes for 2022

12/01/2023 - Read more

TV captures the attention of your target audience

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