Adland-We want to hear your views!

It has been a few years since our last Adland survey where we explored the differences in media consumption and perception between the average person in Ireland and those who work in media. We are refreshing the study for 2023 to again explore the differences between the general public (’normal’ people) and ad industry professionals across areas … Continued

11/06/2023 - Read more

Ad Value Initiative

TAM Ireland and Radiocentre Ireland have joined forces to launch Ad Value, an initiative to produce detailed evidence demonstrating the return on investment from advertising in the Irish market. Miix Analytics, a Canadian based marketing mix modelling company have been appointed to run the project which involves collating evidence from existing econometric studies carried out … Continued

20/03/2023 - Read more

Top 50 TV Programmes 2022

TAM Ireland/Nielsen Media released the viewing figures for 2022 that show how much the viewing public in Ireland love TV. Here is the list of the top 50 programmes for 2022

12/01/2023 - Read more

New Video Consumption Data Shows Broadcaster TV outshines Streaming offerings

TAM Ireland have been busy building a Total Video Panel which is representative of all TV Households and measures viewing across all devices in the household.

23/11/2022 - Read more

TV Inflation in Context

It’s been a very strong 6 months for TV advertising in 2022 with total revenue up almost 7% yoy and up 10% on 2019 to €127m.

6/10/2022 - Read more

Total Broadcaster Ad revenue up in first half of 2022

It’s been a very strong 6 months for TV advertising in 2022 with total revenue up almost 7% yoy and up 10% on 2019 to €127m.

9/09/2022 - Read more

TAM Ireland TV Showcase 2023

Register for the TAM TV Showcase-taking place on September 22nd

2/09/2022 - Read more

TV ad revenue up 12% in Quarter 1

Read how TV ad revenue was up 12% in Quarter 1 2022

24/05/2022 - Read more

A record year for Broadcaster TV Advertising

Advertisers put their faith in Broadcaster TV advertising to reach out to consumers across Ireland in 2021. Read about the total revenue figures here

22/03/2022 - Read more

Reaching “super-light” buyers is critical for brand success

“Super-light” buyers who purchase a brand only five times in a five-year period are central to driving long-term success in the FMCG sector.

7/03/2022 - Read more

TV captures the attention of your target audience

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