New Video Consumption Data Shows Broadcaster TV outshines Streaming offerings

TAM Ireland have been busy building a Total Video Panel which is representative of all TV Households and measures  viewing across all devices in the household. With Nielsen technology installed in over 400 households TAM Ireland are now able to get a full picture of video consumption* in these households. Although its early days yet … Continued

23/11/2022 - Read more

TV Inflation in Context

It’s been a very strong 6 months for TV advertising in 2022 with total revenue up almost 7% yoy and up 10% on 2019 to €127m.

6/10/2022 - Read more

Total Broadcaster Ad revenue up in first half of 2022

It’s been a very strong 6 months for TV advertising in 2022 with total revenue up almost 7% yoy and up 10% on 2019 to €127m.

9/09/2022 - Read more

TAM Ireland TV Showcase 2022

Register for the TAM TV Showcase-taking place on September 22nd

2/09/2022 - Read more

TV ad revenue up 12% in Quarter 1

Read how TV ad revenue was up 12% in Quarter 1 2022

24/05/2022 - Read more

A record year for Broadcaster TV Advertising

Advertisers put their faith in Broadcaster TV advertising to reach out to consumers across Ireland in 2021. Read about the total revenue figures here

22/03/2022 - Read more

Reaching “super-light” buyers is critical for brand success

“Super-light” buyers who purchase a brand only five times in a five-year period are central to driving long-term success in the FMCG sector.

7/03/2022 - Read more

Cord Cutting

The phenomenon of cord cutting has been much talked about in recent years but to what extent is this prevalent in the Irish market? We took a look at some of the latest data to find out.

26/11/2021 - Read more

The Late Late Toy Show through the years

The Toy Show is now more about any one person or any one TV station-its an Irish institution. We look back at 12 years of viewing to this incredible show.

21/11/2021 - Read more

TAM Ireland launches BVOD Planning Tool

TAM Ireland have developed the BVOD Planning Tool. Launched in October 2021,the tool can be used to calculate Total Broadcaster TV (live, recorded and BVOD) reach and average minutes across TV sets, tablets, PCs and smartphones, for 17 audiences in total.

27/10/2021 - Read more

TV captures the attention of your target audience

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