Research reveals the difference between efficient and effective ROI

The latest edition of the Payback Series Study has found media return on investment (ROI) is improved when brands consider time frames for return on investment in their campaign planning and quantifies potential media-driven sales squandered for those that don’t.

5/10/2021 - Read more

Winners of TAMI Awards to be revealed at virtual event on September 30th

This year, the winners of the TAMI Awards 2021 will be revealed during a virtual awards ceremony – which means everyone’s invited! All awards will be presented on Thursday September 30th 2021 at 12.30pm. Don’t miss your chance to glimpse inside the biggest and best TV campaigns of the year, from best use of sponsorship … Continued

10/09/2021 - Read more

Sky One to be replaced by Sky Showcase

From September Sky One is being replaced with a new flagship brand Sky Showcase. Sky Showcase will be Sky’s new flagship, linear only, main event channel, featuring top shows hand-picked from across Sky’s entertainment brands. On Sky Showcase you will find the best of Sky Witness, Sky Documentaries, Sky Crime, Sky Nature, Sky Arts, Sky … Continued

3/08/2021 - Read more

Looking for some inspiration? Read the egta collection of Creative Total TV campaigns

This publication from egta explores TV creativity at its finest-exploring a wealth of innovative and inspiring case studies across a number of markets. It looks at case studies involving branded content, navigating the crisis and tech-driven innovations.

17/06/2021 - Read more

Ehrenberg-Bass: Narrow targeting ‘counter-productive’ to B2B growth

A new study from Ehrenberg-Bass says that "Narrow targeting ‘counter-productive’ to B2B growth"  and reinforces the fact that to gain fame and growth, brands need media with mass reach and scale. TV is key for this.

1/06/2021 - Read more

TAM Ireland releases results of Adland Survey 2021

TAM Ireland has published the results of the Adland Survey 2021. In the survey TAM Ireland have put the advertising industry in the spotlight and see how accurately they reflect the rest of the nation.

27/04/2021 - Read more

TV Advertising Revenue exceeds €230m in 2020

Against the backdrop of a global pandemic and the advertising industry screeching to an almost full stop in March 2020, the TV advertising industry performed remarkably well.

21/04/2021 - Read more

Adland-We want to hear your views!

We want to hear from those who work in the the media and advertising industry to find discover their attitudes to, and use of, media, technology and advertising.  It will take no more than 6 minutes of your time and you can fill it in directly below. The survey is conducted on an anonymous basis and … Continued

11/03/2021 - Read more

The Late Late Toy Show through the years

The Toy Show is now more about any one person or any one TV station-its an Irish institution. We look back at 12 years of viewing to this incredible show.

26/11/2020 - Read more

Some old rules and some new rules for consumer media in Covid Ireland

Some old rules and some new rules for consumer media in Covid Ireland  Mark James-MC at our Reopening Ireland webinar brings us through his thoughts on what the results mean for brands and marketeers.

12/10/2020 - Read more

TV captures the attention of your target audience

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