Find out all you need to know about the latest statistics and trends on TV in Ireland.
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Providing precise viewership data and promoting the power of television with a commitment to excellence, vision and adaptability.
TAM Ireland have been busy building a Total Video Panel which is representative of all TV Households and measures viewing across all devices in the household. With Nielsen technology installed in over 400 households TAM Ireland are now able to get a full picture of video consumption* in these households. Although its early days yet … Continued
23/11/2022 - Read more
It’s been a very strong 6 months for TV advertising in 2022 with total revenue up almost 7% yoy and up 10% on 2019 to €127m.
6/10/2022 - Read more
9/09/2022 - Read more
Register for the TAM TV Showcase-taking place on September 22nd
2/09/2022 - Read more
Read how TV ad revenue was up 12% in Quarter 1 2022
24/05/2022 - Read more
Advertisers put their faith in Broadcaster TV advertising to reach out to consumers across Ireland in 2021. Read about the total revenue figures here
22/03/2022 - Read more
“Super-light” buyers who purchase a brand only five times in a five-year period are central to driving long-term success in the FMCG sector.
7/03/2022 - Read more
The phenomenon of cord cutting has been much talked about in recent years but to what extent is this prevalent in the Irish market? We took a look at some of the latest data to find out.
26/11/2021 - Read more
The Toy Show is now more about any one person or any one TV station-its an Irish institution. We look back at 12 years of viewing to this incredible show.
21/11/2021 - Read more
TAM Ireland have developed the BVOD Planning Tool. Launched in October 2021,the tool can be used to calculate Total Broadcaster TV (live, recorded and BVOD) reach and average minutes across TV sets, tablets, PCs and smartphones, for 17 audiences in total.
27/10/2021 - Read more
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