Find out all you need to know about the latest statistics and trends on TV in Ireland.
See how our community get the most out of TV advertising in Ireland
Find out about our busy schedule of events, training and awards.
Providing precise viewership data and promoting the power of television with a commitment to excellence, vision and adaptability.
It’s been a very strong 6 months for TV advertising in 2022 with total revenue up almost 7% yoy and up 10% on 2019 to €127m.
9/09/2022 - Read more
Register for the TAM TV Showcase-taking place on September 22nd
2/09/2022 - Read more
Read how TV ad revenue was up 12% in Quarter 1 2022
24/05/2022 - Read more
Advertisers put their faith in Broadcaster TV advertising to reach out to consumers across Ireland in 2021. Read about the total revenue figures here
22/03/2022 - Read more
“Super-light” buyers who purchase a brand only five times in a five-year period are central to driving long-term success in the FMCG sector.
7/03/2022 - Read more
The phenomenon of cord cutting has been much talked about in recent years but to what extent is this prevalent in the Irish market? We took a look at some of the latest data to find out.
26/11/2021 - Read more
The Toy Show is now more about any one person or any one TV station-its an Irish institution. We look back at 12 years of viewing to this incredible show.
21/11/2021 - Read more
TAM Ireland have developed the BVOD Planning Tool. Launched in October 2021,the tool can be used to calculate Total Broadcaster TV (live, recorded and BVOD) reach and average minutes across TV sets, tablets, PCs and smartphones, for 17 audiences in total.
27/10/2021 - Read more
The latest edition of the Payback Series Study has found media return on investment (ROI) is improved when brands consider time frames for return on investment in their campaign planning and quantifies potential media-driven sales squandered for those that don’t.
5/10/2021 - Read more
This year, the winners of the TAMI Awards 2021 will be revealed during a virtual awards ceremony – which means everyone’s invited! All awards will be presented on Thursday September 30th 2021 at 12.30pm. Don’t miss your chance to glimpse inside the biggest and best TV campaigns of the year, from best use of sponsorship … Continued
10/09/2021 - Read more
Email (required) *
Example: Yes, I would like to receive emails from TAM Ireland. (You can unsubscribe anytime)
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!