Plannervision 2020 : Are We Measuring What Matters?
Tuesday Janaury 28th
Currently on air:
"AIB Club Championship"
TV IS THE PRIME REAL ESTATE OF AV ADVERTISING
High completion rates
Viewed in full screen with the sound on
Brand safe and viewed by humans
Robust measurement
TAM Ireland
TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.
TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, Virgin Media Solutions, TG4, Channel 4, SKY Ireland, Viacom and Eir Sport) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.
Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.