Television Audience Measurement in Ireland
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TV VIEWING FACTS
Irish viewers watch just over 24 hours of TV every week
59% of Homes have a PVR
19% of homes subscribe to a HD service
Irish adults watch more TV now than ten years ago
TAM Ireland
TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.
TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, SKY Ireland, Viacom and Eir Sport) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.
Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.