Our Video World: The Needs That Drive Us

The Irish Research Results

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Currently on air:
Brennans Bakeries "Born and Bread"

TV IS THE PRIME REAL ESTATE OF AV ADVERTISING

High completion rates

Viewed in full screen with the sound on

Brand safe and viewed by humans

Robust measurement

TAM Ireland

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.

TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, SKY Ireland, Viacom and Eir Sport) and the main Irish media buying agencies. We commission Nielsen TV Audience Measurement to carry out the actual measurement service.

Our mission is: To provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.