THE TAM TV SHOWCASE 2026
Is playing it safe is the best strategy?
At this year’s TAM TV Showcase, we explore how thoughtful, calculated decisions around media planning and budgets helped our TAMI winners achieve significantly stronger returns than more formulaic approaches to media buying. Through interactive Q&A sessions and expert panel discussions, our 2026 TAMI winners will share how they drove growth for their brands. Attendees will discover the commercial power of doubling down on advertising investments—specifically through dominant AV leadership.
Following the awards showcase, our “Ask the Expert” segment takes centre stage. This year, the discussion zeroes in on the high-stakes world of sports programming rights in the Irish market. Featuring the Heads of Sport from all major broadcasters, this exclusive panel will discuss what is involved in sports rights and how increasing costs, audience fragmentation, and live streaming are rewriting the playbook for Sports Programming Rights in the Irish market.
Details
Date: Thursday 24th September 2026
Venue: The Marshall Room @ The Dean Hotel, Dublin 2
Tickets: Tickets are free but must be booked in advance. This event has now reached capacity and tickets are no longer available
Agenda:
8.00 am: Arrival Breakfast
8.30 am: Welcome-Eimear Keane TAM Ireland.
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8.35 am-9.00 am: Panel Discussion- Beyond Safe: Why Brave TV Planning Works
Chaired by Conor Byrne
-Lynn Callan (Business Director Spark Foundry) & Eileen Leahy (Biscuits and Baked Snack Lead at Mondelez Ireland) for Philadelphia
-Ryan Reid (Client Director Zenith, part of Core) for McDonalds
-Catherine Marley (Group Client Directo PHD) and Sarah Taylor (Client Solutions Lead VMTV) for Guinness/Diageo
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9.00 am-9.15: Q&A- The Power of Bold TV
Leigh Cunningham (Head of AV Havas Media) and (Lee Martin, Head of Marketing and Promotions at Mediahuis) for the Irish Independent
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9.15 am-10.00 am: Ask the Expert: Sports Programming Rights in the Irish Market
VMTV Director of Sport – Mick McCaffrey
TG4 Head of Sport – Rónán Ó’Coisdealbha
Premier Sport CEO – Ryle Nugent
RTÉ Group Head of Sport – Declan McBennett
Sky Director of Commercial Strategy & Transformation -Rory Martin
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10.30am: FINISH
