THE TAM TV SHOWCASE 2026
Is playing it safe is the best strategy?
At this year’s TAM TV Showcase, we explore how thoughtful, calculated decisions around media planning and budgets helped our TAMI winners achieve significantly stronger returns than more formulaic approaches to media buying. Through interactive Q&A sessions and expert panel discussions, our 2026 TAMI winners will share how they drove growth for their brands. Attendees will discover the commercial power of doubling down on advertising investments—specifically through dominant AV leadership.
Following the awards showcase, our “Ask the Expert” segment takes centre stage. This year, the discussion zeroes in on the high-stakes world of sports programming rights in the Irish market. Featuring the Heads of Sport from all major broadcasters, this exclusive panel will discuss what is involved in sports rights and how increasing costs, audience fragmentation, and live streaming are rewriting the playbook for Sports Programming Rights in the Irish market.
Details
Date: Thursday 24th September 2026
Venue: The Marshall Room @ The Dean Hotel, Dublin 2
Tickets: Tickets are free but must be booked in advance. You can do this here
Agenda:
8.00 am: Arrival Breakfast
8.30 am: Welcome-Eimear Keane TAM Ireland.
———————————————————————
Chaired by Conor Byrne
8.35 am-9.00 am: Panel Discussion- Beyond Safe: Why Brave TV Planning Works
9.00 am-9.15: Q&A- The Power of Bold TV
9.15 am-10.00 am: Ask the Expert:Sports Programming Rights in the Irish Market
——————————————————————-
10.30am: FINISH