BVOD Completion Rate Audit

TAM Ireland have appointed ABC to conduct audits of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate.

The agreed metric is that on average at least 95% of commercial AV Plays are fully completed (viewed 100%). 

The latest report from June 2025 data (for the audit period from 1st January 2025 to 30th June 2025) states that the average of the individual broadcaster completion rates for commercial AV plays viewed to 100%, was 95.2%