The TAM Ireland BVOD Planning Aid for 2026 is now available.

The TAM Ireland BVOD Planning Aid for 2026 is now available.

This aid delivers a complete picture of Broadcast TV consumption by device and by format incorporating both in-home and out-of-home viewing and is designed to help agencies and advertisers plan advertising campaigns across broadcasters’ linear channels and VOD platforms.

The aid can be used to calculate Total Broadcaster TV (live, recorded and BVOD) reach and average minutes across TV sets, tablets, PCs and smartphones, for 20 audiences in total.

The aid is available to all subscribers of TAM Ireland data and can be viewed on the “client area” section of the TAM Ireland website.