TAM Ireland and the Institute of Advertising Practitioners in Ireland (IAPI) have teamed up to create a new training workshop which will provide participants with a grounding in the essentials of AV planning and buying.
Nielsen TAM employs advanced data collection methodologies and data measurement science, to capture which channel is being watched, as well as who is watching and when they are watching, inclusive of time-shifted viewing (TSV). This document gives a full explanation of the TAM Ireland Nielsen service in a simplified easy to use format.
Have you ever wondered how TAM measures television viewing for the whole of the Ireland? This document explains how we do what we do, including how the TAM panel works and how we retrieve our data