News

Official TAM Ireland/Nielsen Media Ireland figures for 2025 reaffirm the enduring strength of television in Ireland, with viewing continuing to play a central role in daily life. Here is the list of the top 50 programmes for 2025

9/01/2026

TAM Ireland has just released the latest instalment of their Adland survey series, and the 2025 results shine a light on a familiar question: do people working in advertising (“Adland”) see the world differently from the general public (“IREland”)—and does that shape how they plan and buy media? It’s a topic that always gets people … Continued

25/11/2025

The results of the TAM Ireland 2025 "ADland V IREland" survey are here. The report sets up to update previous research and find out what differences there are (if any) between the general public and ad industry professionals

21/11/2025

TAM Ireland have appointed ABC to conduct an audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate. Learn more here

18/11/2025

We are refreshing our Adland V Ireland study for 2025 to again explore the differences (if any) between the general public and ad industry professionals across areas such as TV viewership, device/platform usage, and media consumption. The goal is to better understand how industry experience may shape perspectives on media.

14/10/2025

TAM Ireland has issued an invitation to tender (ITT) for 3 contracts

23/09/2025

Make time for this unique webinar and hear from two of the industry's brightest minds on why TV is the home of big ideas.

11/09/2025

The concept of "number of viewers per view" (VPV) in video content refers to the average number of individuals watching a piece of content for each reported view. Learn more here

31/03/2025

The total advertising spend on TV in 2024 was €298,000,405- an increase of 5.3% on 2023.

14/02/2025

Media channel selection can imply unspoken qualities and have an impact on advertising effectiveness. New research from TAM Ireland helps quantify this "X-Factor" for different media channels in Ireland

23/01/2025