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International and Irish case studies show us that brands that were in the enviable position to be able to continue to invest in communications, advertising and marketing during recessionary times have tended to emerge in stronger positions that those brands that had to decrease or even stop their marketing spends. With the COVID-19 crisis and Brexit causing unprecedented upheaval for the industry TAM Ireland looked at the Checkout top 100 brands in Ireland and examined the impact that changes to their TV advertising may have had on their Top 100 ranking now and into the future.
You can download the article by clicking the button below and you can read more about the Checkout Top 100 Brands edition here
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