News

Perception vs Reality-The TAM Ireland Adland Survey 2025

TAM Ireland has just released the latest instalment of their Adland survey series, and the 2025 results shine a light on a familiar question: do people working in advertising (“Adland”) see the world differently from the general public (“IREland”)—and does that shape how they plan and buy media? It’s a topic that always gets people … Continued

25/11/2025 - Read more

BVOD Completion Rate Audit

TAM Ireland have appointed ABC to conduct an audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate. Learn more here

18/11/2025 - Read more

Adland-We want to hear your views!

We are refreshing our Adland V Ireland study for 2025 to again explore the differences (if any) between the general public and ad industry professionals across areas such as TV viewership, device/platform usage, and media consumption. The goal is to better understand how industry experience may shape perspectives on media.

14/10/2025 - Read more

Invitation to Tender

TAM Ireland has issued an invitation to tender (ITT) for 3 contracts

23/09/2025 - Read more

Webinar The Case for Creativity by Sir John Hegarty and Orlando Wood – Why bold ideas and brilliant TV are needed more than ever

Make time for this unique webinar and hear from two of the industry's brightest minds on why TV is the home of big ideas.

11/09/2025 - Read more

Viewers Per View (VPV)

The concept of "number of viewers per view" (VPV) in video content refers to the average number of individuals watching a piece of content for each reported view. Learn more here

31/03/2025 - Read more

TV Ad Revenue grows by 5% in 2024

The total advertising spend on TV in 2024 was €298,000,405- an increase of 5.3% on 2023.

14/02/2025 - Read more

Top 50 TV Programmes 2024

Official TAM Ireland/Nielsen figures for 2024 show television viewing continues to dominate our leisure time with the average Irish adult in a TV home watching for 2 hours 30 mins every day. Here is the list of the top 50 programmes for 2024

9/01/2025 - Read more

2024 TV advertising revenue continues its strong performance

2024 TV advertising revenue continues its very strong performance with the latest commercial TV revenue figures up to September 2024 showing a 7.6% increase on the same 2023 figure.

15/11/2024 - Read more

Save the Date-The Long Lunch 2025

The Long Lunch will be back in January 2025! So put the date of Thursday 23rd January in your diary and all will be revealed soon!

15/10/2024 - Read more

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