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TAM Ireland are delighted to release the beta version of the TAM Ireland Video Planning AId – a first step in the VISTA project which will develop over time to include more information on the reach and share of all viewing formats across all devices. As part of it’s VISTA project TAM Ireland committed to providing this interim planning aid while we work towards building a full cross-platform measurement solution.
TAM Ireland gather data from many different sources:
The TAM Ratings – carried out by Nielsen, this is a metering of all TV set activity in the home from a nationally representative panel of 1050 TV households
The Establishment Survey – conducted by B & A 8250 households interviewed about their devices and access to reception types and broadband in the home
The LifeStyle Survey – a survey conducted by Nielsen of the TV panel members on their behaviour and attitudes
Total Viewing Study – conducted by IPSOS MRBI surveying 1000 individuals on their total viewing habits across all devices and formats on a “yesterday” basis.
It is important to note that the ES, Lifestyle and TVS are all based on claimed activity whereas the TAM Ratings are based on actual viewing activity.
Following a competitive pitch TAM Ireland commissioned Nielsen Data Science team to undertake a data fusion project using the data from all of the above data sources along with data from their own DAR study
VISTA Phase 1 – A/V Integration (beta) Output
The report delivers a complete picture of media consumption by device and by format incorporating both in-home and out-of home viewing
This beta version provides data on Average Daily Reach by device and format and incremental reach x format (18th Jan – 14th Feb 2016) based on the TAM Universe of Standard TV Reception Households, TAM Panel across the following demographics:
Adults 15+, 15-24, 25-34, 35+, ABC1 Adults Men 15+ Women 15+ Housekeepers and Housekeepers with children
The report is available for download in a number of formats from the TAM Ireland website.
For further information please contact
Jill McGrath – Jill@tamireland.ie
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