The Long Lunch

Enduring Influence: How TV Advertising Sustains Brand Success

The Long Lunch returns in 2026, bringing together industry professionals to discuss the enduring power of television advertising.

Over lunch in the Aviva Stadium attendees will be introduced to the latest Irish research focused on the longevity of TV advertising. The discussion will highlight why television remains a key channel for brands seeking long-term success and sustained audience engagement.

Expert Insights
Deborah Gurofsky, SVP and Managing Director of Media Pulse, will share strategies on how how to avoid becoming a one-night stand brand and why TV is still the best place for lasting love. She will explain why TV continues to be the most effective medium for cultivating enduring brand loyalty.

Research Presentation
Jason Brownlee and the team at Colourtext will present new Irish-focused research examining the long-term effectiveness of television advertising. Their findings will delve into how TV influences other marketing channels. The research will demonstrate television’s enduring role and its capacity to enhance the performance of paid search campaigns.

TV captures the attention of your target audience