TAM Ireland has selected Fifty5Blue as its new audience measurement provider for the Irish television and video market, following a comprehensive procurement and evaluation process. The new service is planned to launch in January 2028 and will measure viewing across TV sets, tablets, PCs and smartphones, using a nationally representative panel.
The move reflects the continued evolution of television and video viewing in Ireland, with the new measurement solution designed to provide robust, transparent and independent measurement across linear TV and digital video platforms.
We will be providing more information to the market in due course, however in the meantime if you have a question about the transition please email measurement@tamireland.ie
