TV advertising revenue continues to grow in 2026
Commercial TV revenue in Ireland continued its positive momentum through the first nine months of 2026, with total revenue for January to September reaching €202,261,652, up from €195,051,986 in the same period in 2025 — an increase of approximately 4% year-on-year.
This revenue includes linear TV, non-spot (sponsorship, product placement and AFP) and BVOD (Broadcaster Catch-up/On-Demand services) revenue combined and is compiled for TAM Ireland by Guardian Management.
Growth was recorded across both linear television and video on demand (VOD), with VOD delivering particularly strong performance, increasing by 12% year-on-year.
The latest figures build on the positive performance recorded in the first half of 2026, when commercial TV revenue increased by 3% year-on-year and VOD revenue also grew by 12%. (Jan-Jun 2026 V Jan-Jun 2025)
The continued growth across linear and on-demand reflects the strength of broadcaster advertising and TV’s ability to deliver significant audience reach and engagement. Across January to September 2026, adults aged 15+ spent an average of 2 hours and 12 minutes watching broadcaster TV on a TV set every day*, while commercial channels reached 74.1% of those Adults 15+ each week.** . Furthermore, with viewing to Broadcaster Streaming Services up 6 minutes year on year, growth across linear and on-demand continues to strengthen TV’s offering for advertisers.***
Headline figures
- Total revenue, January–September 2026: €202,261,652
- Total revenue, January–September 2025: €195,051,986
- Year-on-year growth: 4%
- VOD revenue growth: 12% year-on-year
