TV advertising revenue in Ireland recorded a strong start to the year, rising 3% year-on-year in Q1 2026 to €69.5m, according to figures compiled by Guardian Management Accounting on behalf of TAM Ireland.
Growth was delivered across both Linear and Broadcaster Video On Demand (BVOD).
- Linear revenue increased by just over 2% year-on-year
- BVOD posted standout growth of 11% year-on-year.
- Total TV ad spend was €69.5m (+3% year-on-year)
Irish Adults viewed TV for on average 2 hours and 25 minutes every day, of which 84% was consumed live (viewed as scheduled), with 16% time shifted viewing. Broadcasters’ content continues to keep audiences connected and drive conversations nationwide, with relevance at the heart of its appeal.
Television continues to deliver against the key pillars of trust and scale, with its proven ability to build brands through mass reach and emotional connection recognised across the industry.
In addition, BVOD commercial viewing is audited regularly by TAM Ireland. The most recent audit covering July – Dec 2025 confirms that, on average, 95% of BVOD commercials are viewed to 100%—supporting a reliable, brand-safe environment for advertisers looking to maximise reach.
With both linear and BVOD delivering growth, the outlook for TV advertising in Ireland remains positive as advertisers continue to prioritise trusted content, premium environments and proven effectiveness.
*Source: TAM Ireland/Nielsen Media Ireland, National, Total TV, Consolidated, adults 15+, average minutes per person. These figures, compiled by Guardian Management Accounting on behalf of TAM Ireland, include spot, sponsorship, product placement, AFP and Broadcaster VOD revenue.