THE TAM TV SHOWCASE 2025-ACTIVATING THE POWER OF TV TO DELIVER REAL RESULTS
In an age of rising misinformation and distorted realities driven by algorithms, investing in quality content within trusted, regulated media environments like TV has never been more important.
At the 20252 TAM TV Showcase, we celebrated the winners of the TAMI Awards — the brands and agency teams who activated the power of TV advertising to deliver real, measurable results.
The session was chaired by Conor Byrne, host of the “That’s What I Call Marketing” podcast and Head of Marketing at 123.ie. With our panel comprising of:
– Sarah Flannery (Account Director OMD) & Karen Yoacham (Head of AV Implementation OMD) for Brady Family Ham
– Emma Everard (Business Director Zenith, part of Core) for NBI
-Ryan Reid (Client Director Zenith, part of Core) for McDonalds
-Catherine Marley (Group Client Director PHD) and Liam El Sibai (GNS Senior Brand Manager Diageo) for Guinness/Diageo
In our Ask The Expert section, Darren Smith, CEO of Kite Entertainment (the acclaimed production company behind hit shows like The Traitors and Gogglebox Ireland) gave us a behind-the-scenes look at what it takes to produce some of the most talked-about TV shows today.
This session delved into the evolving world of television production, giving us an insight into how shows like The Traitors are brought to life. We also learned how Kite Entertainment collaborates with brands to create powerful and effective partnerships.
You can watch the event on demand below