General News

At this year's TAM TV Showcase, we explored the future of TV from both planning and advertising angles. You can now view the event on demand

19/09/2024

Register for the TAM TV Showcase

2/09/2022

This is the second of our 5 studies that will coincide with the reopening of Ireland. The field work was conducted from June 11th-15th 2020. In this survey, we find that over the last four weeks there has been an increase in the number of people working full time outside the home, along with a corresponding decline in the proportion of adults who are currently furloughed.

24/06/2020

TAM Ireland commissioned B&A to conduct a nationally representative survey of just over 300 Irish Adults from the Acumen Panel to understand people’s personal finances, purchase intent and view of the media. This is the first of 5 studies that will coincide with the reopening of Ireland. The field work was conducted from May 22nd – 25th 2020.

4/06/2020

Discover what made the list of the Top 50 Programmes on Television in Ireland in 2019

12/01/2020

Discover what made the list of the Top 50 Programmes on Television in Ireland in 2018

10/01/2019

Discover what made the list of the Top 50 Programmes on Television in Ireland in 2018

10/01/2019

TAM Ireland are delighted to release the  beta version of the TAM Ireland  Video Planning AId – a first step in the VISTA  project which will develop over time to include more information on the reach and share of all viewing formats across all devices.  As part of it’s VISTA project TAM Ireland committed to providing this interim planning aid while we work towards  building a full cross-platform measurement solution.

15/05/2017

The 2016 TV Review is now available

14/02/2017

Official TAM Ireland/Nielsen figures on TV viewing for 2016 shows that viewing is central to the fabric of Irish life. Irish adults in the average TV household watched for 3 hrs & 21 mins every day. Interestingly with the iPhone celebrating its 10th birthday this week, TV has seen an increase in viewing of 11 minutes per day during the same period – that is 11 minutes more TV viewing per day than 10 years ago.

12/01/2017