News

Some old rules and some new rules for consumer media in Covid Ireland

Some old rules and some new rules for consumer media in Covid Ireland  Mark James-MC at our Reopening Ireland webinar brings us through his thoughts on what the results mean for brands and marketeers.

12/10/2020 - News


TAM Ireland Presents: The Reopening Ireland Tracker Study and The TAMIs

On Wednesday Sept 30th we presented the results of our Tracker Study that has followed Irish consumer behaviour over the past number of months. A big thanks to our speakers:MC – Mark James Ian McShane – B&A Andy Pierce – Core Ann-Marie O’Brien – Three Ireland Jill McGrath- TAM Ireland You can access the slides … Continued

10/09/2020 - News


TAM Ireland Tracker: Reopening Ireland Phase 2

This is the second of our 5 studies that will coincide with the reopening of Ireland. The field work was conducted from June 11th-15th 2020. In this survey, we find that over the last four weeks there has been an increase in the number of people working full time outside the home, along with a corresponding decline in the proportion of adults who are currently furloughed.

24/06/2020 - General News, News, Research


TAM Ireland Tracker: Reopening Ireland Phase 1

TAM Ireland commissioned B&A to conduct a nationally representative survey of just over 300 Irish Adults from the Acumen Panel to understand people’s personal finances, purchase intent and view of the media. This is the first of 5 studies that will coincide with the reopening of Ireland. The field work was conducted from May 22nd – 25th 2020.

4/06/2020 - General News, News, Research


2019 TV Advertising Revenue the highest in 9 years

Total advertising spend on TV in 2019 was the highest it’s been since TAM Ireland started reporting on actual TV Commercial Revenue.

15/05/2020 - News, Research


Marketing During a Crisis

We know that planning marketing during a crisis is difficult. The articles below provide insights and assistance for marketers and agencies in planning and managing their brands successfully through the COVID-19 crisis.

7/05/2020 - News, Opinion


Weekly TV Viewing Report-Week 16 2020

After an initial surge in viewing, average daily minutes for Live and VOSDAL appear to have stabilised at a level that shows viewing up across all audiences year on year. Our weekly viewing report below gives further information

22/04/2020 - News, Viewing Trends


Weekly TV Viewing Report-Week 15 2020

The Easter weekend of 2020 was a very different one. While, thankfully the good weather offered us some respite from the current restrictions, Irish people also continued to embrace TV viewing with year-on-year increases in time spent watching TV over the past week. Download Week 15 of our TV viewing report which gives the most up-to-date analysis of shifts and trends in TV viewing.

16/04/2020 - News, Viewing Trends


Weekly TV Viewing Report-Week 14 2020

As Easter approaches we’re all coming to terms with this new ‘normal’. While news consumption remains high we’re seeing an increased appetite for comfort TV which is reflected reflected in TV viewing patterns in the past week. Download Week 14 of our TV viewing report which gives the most up-to-date analysis of shifts and trends in TV viewing.

8/04/2020 - News, Viewing Trends


Weekly TV Viewing Report-Week 13 2020

To keep up with the changes happening to TV at the moment, download our new weekly TV viewing report which gives the most up-to-date analysis of shifts and trends in TV viewing.

2/04/2020 - News, Viewing Trends


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