TV Advertising Revenue exceeds €230m in 2020

Against the backdrop of a global pandemic and the advertising industry screeching to an almost full stop in March 2020, the TV advertising industry performed remarkably well.

21/04/2021 - News

Adland-We want to hear your views!

We want to hear from those who work in the the media and advertising industry to find discover their attitudes to, and use of, media, technology and advertising.  It will take no more than 6 minutes of your time and you can fill it in directly below. The survey is conducted on an anonymous basis and … Continued

11/03/2021 - News

The Late Late Toy Show through the years

The Toy Show is now more about any one person or any one TV station-its an Irish institution. We look back at 12 years of viewing to this incredible show.

26/11/2020 - News

Some old rules and some new rules for consumer media in Covid Ireland

Some old rules and some new rules for consumer media in Covid Ireland  Mark James-MC at our Reopening Ireland webinar brings us through his thoughts on what the results mean for brands and marketeers.

12/10/2020 - News

TAM Ireland Presents: The Reopening Ireland Tracker Study and The TAMIs

On Wednesday Sept 30th we presented the results of our Tracker Study that has followed Irish consumer behaviour over the past number of months. A big thanks to our speakers:MC – Mark James Ian McShane – B&A Andy Pierce – Core Ann-Marie O’Brien – Three Ireland Jill McGrath- TAM Ireland You can access the slides … Continued

10/09/2020 - News

TAM Ireland Tracker: Reopening Ireland Phase 2

This is the second of our 5 studies that will coincide with the reopening of Ireland. The field work was conducted from June 11th-15th 2020. In this survey, we find that over the last four weeks there has been an increase in the number of people working full time outside the home, along with a corresponding decline in the proportion of adults who are currently furloughed.

24/06/2020 - General News, News, Research

TAM Ireland Tracker: Reopening Ireland Phase 1

TAM Ireland commissioned B&A to conduct a nationally representative survey of just over 300 Irish Adults from the Acumen Panel to understand people’s personal finances, purchase intent and view of the media. This is the first of 5 studies that will coincide with the reopening of Ireland. The field work was conducted from May 22nd – 25th 2020.

4/06/2020 - General News, News, Research

2019 TV Advertising Revenue the highest in 9 years

Total advertising spend on TV in 2019 was the highest it’s been since TAM Ireland started reporting on actual TV Commercial Revenue.

15/05/2020 - News, Research

Marketing During a Crisis

We know that planning marketing during a crisis is difficult. The articles below provide insights and assistance for marketers and agencies in planning and managing their brands successfully through the COVID-19 crisis.

7/05/2020 - News, Opinion

Weekly TV Viewing Report-Week 16 2020

After an initial surge in viewing, average daily minutes for Live and VOSDAL appear to have stabilised at a level that shows viewing up across all audiences year on year. Our weekly viewing report below gives further information

22/04/2020 - News, Viewing Trends

TV captures the attention of your target audience

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