News

The shortlist for the TAMI Awards 2024 has been revealed

9/04/2024

If you haven’t heard of attention, as Karen Nelson-Field says, you’ve been living under a rock for the past year. As an industry, we’ve never been more aware of how hard it is to get people’s attention and how difficult it is to drive trust and creativity, and be unmissable. With this in mind, TAM Ireland asked Red C Research and Amplified Intelligence to conduct the first ever piece of research on attention across AV in Ireland.  You can view the results here

25/01/2024

TAM Ireland/Nielsen Media viewing figures for 2023 proved the strength and resilience of the relationship between the Irish viewing public and TV. Here is the list of the top 50 programmes for 2023

10/01/2024

Tickets for the Long Lunch 2024 now on sale where over lunch in the Aviva Stadium, Karen Nelson-Field will bring us through new bespoke Irish research, commissioned by TAM Ireland and conducted by RED C and Amplified Intelligence, to benchmark and measure human attention in Ireland across AV.

20/12/2023

TAM Ireland has appointed ABC to conduct an audit of commercials on Broadcaster Video On Demand (BVOD) to confirm the AV Play Completion Rate. All players will be audited by ABC over the coming months and the bar is set very high – the agreed metric is that on average at least 95% of commercial AV Plays are fully completed - viewed 100%.

15/11/2023

TAM Ireland along with Nielsen have been building a Total Video Panel that represents the viewing activity across All Devices and All Services in TV Households with a Fixed Broadband Connection.  The collected data is based on actual viewing activity and the viewing is metered in 450 households, across all devices in the household.  This is a very exciting development for the industry and the findings from the first 6 months of this year reveal the viewing habits of the nation across all video for the first time

10/11/2023

Here you can find a glossary of terms that are used when speaking about broadcaster TV and the measurement of TV audiences. 

9/11/2023

Our new TVland V Adland piece of research for 2023 is an update to previous studies examining the difference between the perception of media and the media consumption habits of the Irish public and media professionals. Check out the key findings and download the charts.

19/07/2023

In today's digital age, the concept of attention has become increasingly valuable. Brands understand the impact of this new metric, recognizing that the greater the ad attention, the greater the business results. As the TV industry is building a more sophisticated understanding of ad attention, The Global TV Group has created a compilation of relevant research on the topic.

14/07/2023

It has been a few years since our last Adland survey where we explored the differences in media consumption and perception between the average person in Ireland and those who work in media. We are refreshing the study for 2023 to again explore the differences between the general public (’normal’ people) and ad industry professionals across areas … Continued

11/06/2023