TV Overview-August 2021

TAM Ireland Commercial Channels reached an average of 72.7% of individuals each week in August 2021

Individuals watched an average of 136 minutes (2 hours 16 minutes) each day in August 2021. This is the same figure a August 2020

Saturday Game Live-All Ireland Hurling Semi Final-Post Match on RTÉ 2 on August 14th was the most viewed programme of the month. An average of 887,800 individuals tuned in to the broadcast.

Googlebox on Channel 4 on August 6th was the top performing programming for 4Sales with an average of 59,200 individuals tuning in. Coronation Street and Love Island occupied the top two spots on the Virgin Media suite of stations.

Our quick overview of TV in August 2021 is below. (A more in-depth overview can be found in our  Client Area)