Unlike some other media TAM, on behalf of the TV industry, measures both duration of viewing and reach and has a number of metrics associated with these.

Date added: 30/04/2020 AV Measurement

On Tuesday 28th January ,Plannervision2020 with the theme “measuring what matters” brought together a fantastic line up of industry speakers to share their expert views.

Date added: 04/02/2020 Plannervision