TV advertising revenue figures for 2018 have been released. Compiled by Guardian Management Accounting on behalf of TAM Ireland, these figures include spot, sponsorship, product placement, AFP and Broadcaster VOD revenue.
Our regional heatmaps show the distribution of reception types according to the latest Establishment Survey (effective Jan-Jun 2019).
Creating an emotional response is incredibly effective in advertising. Against the important, hard business success metrics of sales and profit, campaigns with emotion and fame outperform more rational/information led approaches across the board. So how does TV measure up?
The shortlist for this year’s TAMI Awards-Ireland’s TV Planning Awards has been announced.