The TAMIs 2022 Winners

GRAND PRIX WINNER with a prize of €100,000 worth of TV airtime

Read case study: Hyundai – From Challenger to Leading Brand

BEST USE OF INNOVATION WINNER

Read case study: Electric Ireland Darkness into Light-One Sunrise Together

ALSO SHORTLISTED

Mediacom and Digitize for Diet Coke: All 4 Ad Pause – Diet Coke Break – Simple but Smart

Mediacom for Boots: Boots give Irish Beauty fans an impressive Glow Up!

BEST ONGOING USE OF TV WINNER

Read case study: Hyundai – From Challenger to Leading Brand

ALSO SHORTLISTED

Zenith for the Irish League of Credit Unions: Monster TV

Mindshare for 123.ie: How TV was the current to help us swim upstream in a Sea of Sameness

Mediaworks for Irish Life: Getting Ireland to ‘Embrace Change’ by embracing TV

BEST USE OF TV SPONSORSHIP WINNER

Read case study: Boots give Irish Beauty fans an impressive Glow UP!

ALSO SHORTLISTED

Core Sponsorship and Zenith for Londis. Londis: Proud Sponsors of Ireland’s Fittest Family

Core Sponsorship for McDonalds: McDonald’s McDelivery delivering I’m A Celebrity… Get Me Out of Here! On Virgin Media

Boyne Valley Group-McDonnells Curry Sauce: McDonnells Curry Sauce Sponsorship of Ant & Dec Saturday Night TakeAway

BEST USE OF TV ON A SMALL BUDGET

Read case study:BCP Contextual Alignment Campaign

ALSO SHORTLISTED

Dentsu Ireland for Visit Scotland: Getting an Irish audience to consider Scotland

Dentsu Ireland with RTÉ and Storylab for Electric Ireland: Electric Ireland Superhomes & My Bungalow Bliss – Building Our Way To A Brighter Future

BEST USE OF TV TO DRIVE A RAPID RESPONSE

Read case study: UNICEF Give A Vaccine & Sky Media

ALSO SHORTLISTED

Mediacom for Saint Vincent de Paul: How TV changed the fortunes of SVDP

SPECIAL AWARD: HIGHLY COMMENDED

Read case study: Core Sponsorship and Zenith for Londis. Londis: Proud sponsors of Ireland’s Fittest Family

Core Sponsorship and Zenith for Londis. Londis: Proud Sponsors of Ireland’s Fittest Family

SPECIAL AWARD: TV TEAM (BUYING OR PLANNING) OF THE YEAR